Bamboo Packaging Design Exploration (I)

Abstract: This paper discusses the use of bamboo in the design of modern packaging to find the bridge between the emotions and the organic exchanges in order to achieve the return of human emotions. Advocates responsible designers should interpret and materialize our product packaging in an active and responsible manner, in line with the understanding of national culture and national spirit core, and guide people to recognize values ​​that truly reflect the taste of life and spiritual pleasure. .

Keywords: packaging design, bamboo material development, traditional culture, product design

1, Humanistic concept of bamboo packaging

Bamboo, as a unique resource in Asia, has obvious Eastern national characteristics and is mainly grown in southern China. In traditional Chinese culture, bamboo symbolizes longevity, happiness, and spiritual truth. In Japan, bamboo is a sign of trueness and dedication. Bamboo has been used as a writing tool throughout the Eastern region. For Buddhism, Taoism, writers, and artists, the straight lines and hollow structure of bamboo have deep meanings. Bamboo is a nobleman and its noble character. And elegant charm gives it a deeper symbolic meaning.

With the development of social economy, the demand for cultural forms in the design of product packaging has also been increasingly strengthened. The lack of cultural connotation and the loss of markets and opportunities have become commonplace. This is because people have a deep sense of identity about their own cultural background. Different countries and different nations have different cultural characteristics. The cultural personality of a nation is a solid foundation for the formation of the entire national art design style. As people have said, the nationality is the world. China is a country with broad and profound cultural connotations. Chinese people are even more respectful of traditions and proud of their own history and culture. Graphics and texts rich in traditional Chinese characteristics have special The Oriental form also deeply attracts people who love Chinese culture. The trend of humanized design of product packaging, in addition to requiring people to be practical in addition to product packaging, also requires that it comply with the modern aesthetic trend, the pursuit of the United States sentiment. Pursuing the increasingly perfect functionality of product packaging design and the pursuit of visual beauty has gradually become the preferred target for modern packaging design.

As an important element in Chinese traditional culture, bamboo can fully demonstrate its cultural connotation in the application of modern commercial packaging. The design and development of bamboo packaging should be in line with the concept of adhering to Chinese traditional culture, and should be based on trying to create China. A traditional cultural symbol of packaging is in line with the world. The packaging of bamboo materials is designed for people. It is also designed for convenience of use and realization of sales. All factors that are unfavorable to human use and operation are to be abandoned. Functional packaging, process simplification, environmental benefits, and low cost are used as bamboo packaging design. The basic idea.

Regarding the functional definition of bamboo packaging, it does not support the blindly superimposed functions used by ordinary businesses, avoiding the increasingly complex packaging structure, and away from the basic functional requirements of the consumer use process and advocating appropriate natural functional matching. Designers should keep a clear head and oppose the rigid superposition of features, boldly abandon, carefully extracted, simple bamboo packaging will be widely welcomed. Such a design idea can fully integrate national personalities and display national cultural characteristics.

In addition to emphasizing the professional content of general product packaging awareness, including function, production feasibility, aesthetics and innovation, etc., it is important for bamboo packaging design to transform the Oriental cultural characteristics it possesses into product differentiation. This will be the Chinese packaging. The product has competition with other packaging and irreplaceable features. Design Online. China

2, the natural emotion of bamboo packaging

As a plant widely grown in subtropical regions of China, the growth radius of bamboo is much smaller than that of wood. It is not seriously affected by sunlight, and there is no obvious difference between yin and yang. The color difference of the material is small, and there are abundant bamboo patterns. Well-proportioned, more uniform tone. After special treatment, it shows smooth, smooth, and not easily warped and deformed, and its sense of touch and appearance are even better.

Bamboo packaging is simple in orientation, clear and natural, simple in material, and simple in color. It rarely uses hot stamping, silver printing and other techniques. It is like a poetic prose, but it effectively conveys the information and connotation of goods, and is structurally more Smart and reasonable, each step of the mind is meticulous, and strive to perfection, many human-centered details are gratifying, people moved.

The material of bamboo packaging can maximize the enjoyment of natural and fresh tactile feelings, and give people more emotional communication with nature. Combining bamboo processing techniques and living arts, the material itself and the packaging design extension have been given a dual role of material and spiritual, and have incorporated a strong humanistic color and natural, fresh and rustic living atmosphere. Bamboo packaging has become a medium that embodies individuality and imaginative power. It can pinpoint ideals, express passionate lifestyle, and promote elegant lifestyles and life experiences.

Bamboo packaging has a strong psychological impact on the user from its own texture, texture, color experience, touch, taste, and smell, which allows users to create a direct dialogue between man and nature through bamboo packaging. When playing with bamboo packaging, users can experience the profound symbolic meanings of bamboo bursting out of the ground, rising steadily, enjoying the sunshine, and the natural simplicity and noble quality. Design Online. China

3, industry-driven bamboo packaging

The ultimate purpose of designing and producing bamboo packaging is to achieve sales. In the buyer's market today, the cultural connotation of the product determines the prospect of the product. For the product, the packaging not only has the characteristics of matching with it, but also the connotation and extension of the packaging for the product. With a deeper extension.

Modern commercial packaging calls for green design trends. With the idea of ​​greening in the 21st century, a green revolution centered on the protection of the environment and conservation of resources has been set up. Green packaging is an inevitable trend in the world's packaging revolution, product determination, selection of raw materials, selection of process equipment, development of production routes, and circulation Sales, as well as green design for waste disposal and utilization, are inevitable steps in the greenization of commercial packaging design. In terms of material use, it is required to use more materials that can be used for biodegradation and recycling. The application of bamboo in modern commercial packaging is a reinvention of traditional lifestyles and traditional culture. As a typical representative material of traditional products in China and even in the East, bamboo material itself has unique performance characteristics that reflect the spiritual philosophy of nature and nature combined with philosophy, seeking bamboo packaging and modern craftsmanship and modern life in modern commercial packaging design. The fusion of methods will be a reconstitution and promotion of traditional elements. Design Online. China

The trend of visual stylization in modern commercial packaging. The style represents the designer's personality. There is no similarity in individuality, and the personalized trend is infinitely surpassing the self-cultivation passion. Personalization has been applied to the visual of modern commercial packaging, and the stylized trend of creativity has been formed. This trend makes the design work more vivid and more unique and innovative.

Bamboo packaging stands out in the process of modern commercial packaging that emphasizes individualization. Bamboo is itself a completely green and environmentally friendly material. It is harmless to the ecological environment and human health, can be reused and recycled, and is compatible with sustainable development strategies. The growth time is short, and some woods take several decades to reach the purpose of use, while bamboo requires only 60 days of growth to meet the requirements of use, and bamboo is conducive to recycling, easy degradation, and solves the problem of packaging materials from raw materials. Selection, selection of process equipment, production route formulation, distribution sales, and green design requirements for waste treatment and utilization, and its industry-driven power is derived from the characteristics of bamboo materials, and through the in-depth study of bamboo materials, product optimization The design fully enables bamboo to occupy a place in the modern packaging industry.