The furniture industry is selling all the time and entering the brand furniture is now eight big strange phenomenon

There is no “disappearing” in the fast-moving industry. There is no “brieze to the high-end consumer group” in the luxury goods industry. There is no “full-time escort” for the group customers in the construction machinery industry. There is no IT industry to “burn money” to “ The confusion of burning people, there is no quasi-oligarch pattern and meager profit after the fierce competition in the home appliance industry. The furniture industry has been secretly making money, silently producing, and selling domestically. It seems to be very moist.

The rapid development of China's furniture industry, especially after nearly a decade of rapid expansion, has completed the development path of foreign countries in a short period of time. The Chinese furniture industry, which has maintained rapid growth, once had many reputations such as the world's largest manufacturing country and the world's largest exporter. The Chinese furniture industry has thus enjoyed the tremendous material achievements brought about by it. This is the industry's pride. However, the Chinese furniture industry is an industry dominated by the private economy. The foundations of late start, weak capital strength, low industrial level and the speed of development are becoming more and more uncoordinated, resulting in eight major blame in this industry:

The first strange: China's furniture industry bosses have an average qualification of no more than high school, but created an annual output value of 6,000-700 billion. The position of the furniture industry in the national economy is becoming more and more important, but because the cultural quality of the employees in the whole industry is relatively low, it is called the “artisan nouveau riche” industry.
The second strange: full of temptation, and "micro" profitable. The era of meager profit in the furniture industry has arrived. After the financial turmoil, once the real estate has calmed down, the total demand for furniture will enter a period of slow growth. Rising raw materials, rising labor costs, rising channel costs, and rising export costs are all testing the profit margins of the furniture industry.

The third strange: the entry threshold is not high, it is not easy to sit down and get rich. From artisans to factories, it seems that it is not difficult, as long as it is a little spare money, but when money is not a problem, there are other problems, and it is a luxury to think of sitting on a fortune. How are products differentiated? How to build a brand? How is the channel innovative? How is management scientific and effective?

The fourth strange: production, export, and foreign exchange earning are not happy, but it is difficult to get the attention of international capital. The furniture industry is rarely listed, and venture capital is entering less. Does this industry need capital entry? Obviously not.

The fifth strange: the furniture industry will most "copy homework", I sell you but I copy you, but do not learn advanced branding strategy.

The sixth strange: the marketing channel is single, led by the channel business, the channel innovation in all industries is the most weak.

The seventh strange: furniture bosses usually have money to buy Mercedes-Benz BMW, but no money to buy pair of glasses (myopia, lack of social responsibility and ideals; short-sighted, lack of strategic vision).

The eighth strange: furniture is closely related to the life of the residents, but there are not many brands that can be familiar to people; the brand awareness and low level of communication in this industry are surprising, and their position in the national economy is extremely disproportionate.