Industry Roundup: Special Printing Theory

The packaging market in the world today is developing rapidly, among which the packaging industry in China is the fastest growing. Because packaging pays attention to visual impact, especially some high-end packaging products. It is also pursuing various unique artistic effects in order to be unique in the market. Therefore, special printing technologies, materials, and processes are favored in the packaging field. With the continuous emergence and application of new materials and technologies, special printing technology has shown its unique advantages in today's packaging full and anti-counterfeiting printing. It is playing a huge role. It has a wide variety of commodity markets, unique shapes and special effects. Packaging products provide unprecedented added value space. Statistics of the national printing industry in 2005 show that the global special printing output value has exceeded 130 billion US dollars. Dainippon Printing Company is the world's largest printing company founded in 1876 with an annual turnover of US $ 11 billion. The per capita output value of its workers reaches 100 million yen. 35% of the company's total output value comes from specialty printing operations.

In general, we call the special processing methods that use special performance inks, printing methods, and printing on special shapes or special materials as special printing. Special prepress technology is a huge printing press technology group formed by the combination of the latest edge science in the long-term development process. Therefore, there are many types of special printing, with about 70 processes. They are different from ordinary conventional lithography and letterpress. , Gravure and screen printing are not only closely related, but also have many unique features. Common special printing methods are: metal printing, glass printing, leather printing, plastic film printing, hose printing, curved surface printing, textile printing, circuit board printing, magnetic card and intelligent printing, ticket security printing, decal printing , Self-adhesive label printing, thermal ink, color-changing ink printing, pearlescent ink printing, foam ink printing, magnetic ink printing, fluorescent ink printing, bump printing, three-dimensional printing, laser holographic iris printing, LCD printing, Combination printing, special gloss printing, holographic hot stamping, inkjet printing, electrostatic printing, digital printing, simulation printing, transfer printing, braille printing, etc., are widely used in various fields such as finance, medical treatment, health, packaging, cultural entertainment, etc. . At present, China's special printing industry has also formed a certain industrial scale, and the related printing and processing technology is becoming more and more perfect, but the domestic special printing market is still in the development stage, and the market is far from mature. Compared with developed European and American countries, China's special printing industry still has a considerable gap in terms of market size and consumption level. With the globalization of the economy, every enterprise is facing more and more severe tests. Tomorrow's market will put forward higher requirements for today's special printing: multiple printing process combinations, flexible and diversified production, new varieties, high printing Quality, high production efficiency, low production cost, and how to realize green printing are all new opportunities and challenges faced by special printing companies. We believe that through the joint efforts of all parties, regular or irregular holding of certain theme-specific technical and trade cooperation activities, the application and promotion of special printing in China will continue to accelerate.

RFID (Wireless Radio Frequency Identification) is a non-contact automatic identification technology. It uses radio frequency signals to identify target objects and obtain relevant data, without manual intervention. RFID technology has the advantages of fire prevention, anti-magnetic, high temperature resistance, long service life, large reading distance, the data on the label can be encrypted, the storage data capacity is larger, and the storage information can be changed freely. RFID radio frequency tag is a typical combination application of substrate and electronic technology. It contains a radio frequency circuit that combines the IC chip with the product information and the antenna on the substrate, receives the radio frequency signal emitted from the special reader reader through the antenna, and should check out the data information contained in the tag chip. It can also be sent to the host computer for processing, so as to realize the non-contact identification, search and management of products, breaking the limitations of traditional bar identification. Because RFID has the characteristics of a mobile database, it is said that RFID may develop into one of the most widely used technologies in the global logistics, packaging, retail, manufacturing, transportation and other industries in the future.

As a manufacturing center in the world, China is also one of the largest consumers in the world, and will undoubtedly become a major country in the application of RFID technology. With the continuous innovation of the special printing process adopted to continuously reduce the cost of RFID tags and the comprehensive opening of the commodity market, the process of comprehensive promotion and application of RFID tags in China will be fully accelerated. Relevant experts predict that in the next few years, China will need more than 3 billion electronic tags each year, including 830 billion electronic consumer products; 800 million cigarette products; 130 million alcohol products and 1.3-14 billion IT products. , Other products need about 700 million. If the market opportunities brought by the Beijing Olympic Games and Shanghai World Expo are taken into account, this expectation should be more optimistic. It is precisely based on the understanding of the promotion of special printing and RFID technology and the application of entering the Chinese market that we will become the hotspot in the future. We will organize the first 2006 China International Special Printing and Intelligent Recognition (RFID) Technology Exhibition with unique cross-industry characteristics The meeting will be on the agenda.

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