Obstacles to the development of UV printer personalized printing

At present, the development of the personalized printing industry in China faces many difficulties that hinder its development. First, there is no mature industrial chain. The second technical problem, market and management problems coexist, making the personalized printing industry has no good development prospects. In China, how to solve such a technical and equipment problem has become a major problem in the uv printer industry.
Personalized printing is called on-demand printing abroad, that is, the printed images and text can be continuously changed according to the preset content and format, and each printed product can be designed and printed for specific objects. However, personalized printing faces many challenges in the implementation process. First: this has both pure technical problems and market and management issues, including the need for standards, data processing and security, accuracy of printed sheets, binding and post-production Processing requirements, market acceptance and demand. Second: Judging from the current development, it has not yet become a truly mature industry. The key question is that more people in the industry and printing companies will be asked to add power to personalized printing, turn potential markets into real industries, and open up new profit points for personalized printing. According to a survey conducted by IBM, 71% of customers plan to use personalized printing in the next two or three years, and 43% of them will use color personalized printing technology.
At present, there are two main obstacles in the development of personalized printing in China: first, the personalized printing market has not yet formed, the scale and demand are too small, and people have not paid enough attention; second, the cost of personalized printing is too high, At the same time, we must also consider the affordability of the enterprise and choose equipment that is suitable for the actual situation of the enterprise; on the other hand, due to the influence of traditional printing concepts, most people have formed a deep-rooted idea: printing can only do large-volume business.
The reason why many people think that printing can only be done in large quantities is because the printing costs of many manufacturers' equipment cannot yet be controlled so low. In the future, external printing of uv printers will become the mainstream of a market.

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