Recently, the reporter has visited the large-scale home building materials market such as Red Star Macalline, Real Home, Nanhu Market, Wangde House, Jingwanzi Home Plaza, and Global Global. It is understood that the overall market conditions improved in the first half of the year, compared with the same period last year. The growth rate of performance is around 30%. With the opening of Xiyingmen (Changsha) Building Materials Furniture Plaza, the competition in Changsha's home building materials market is undoubtedly more intense. How to seize more market share in the second half, while the major home building materials market is increasing the promotion of activities, at the same time, the direction of struggle is directed to products and after-sales service, and a promotional service "tugging war" between home stores is starting. . First half of the year Keywords: warming up According to the National Building Materials and Household Climate Index jointly released by the Circulation Industry Development Department of the Ministry of Commerce and the China Building Materials Circulation Association, starting from January this year, the building materials and household climate index continued to rise, and the household industry showed a warming trend. Previously, Red Star Macalline released data showing that in the first half of 2013, sales of building materials products increased by 25% year-on-year, and sales of furniture products increased by 13.7%. In the reporter's interview, affected by the release of rigid demand in the first half of this year and related large-scale promotional activities, Jingwanzi Home Plaza, Real Home and other home stores respectively said that sales in the first half of the year increased by about 30%, Nanhu Market The company also said that sales in the first half of the year did increase. Insiders pointed out that unlike the simple promotion in the past, many companies in the first half of this year have become more active and active in research and cooperation on the market, such as the actual home marketing. The “100 Brand Quality Alliance†of Wangde House has realized resource sharing and benign interaction among different categories in the industry, which has played a big role in sales. Focus on the second half of the year: promotion and service Although most companies increased their market activity in the first half of the year, with the continuous expansion of foreign brands such as Xiyingmen Building Materials Furniture Plaza, in the second half of the building materials market, companies still need to use continuous promotional activities to maintain market temperature. The person in charge of the actual home said that in the second half of the year, the “every thousand households will enter the event†activity will be launched, with emphasis on service and word of mouth. The South Lake Market is celebrating its 20th anniversary this year. “Shopping every day, lucky month†will last from April to the end of December. "The situation in the second half of the year will be getting better and better. I think the demand in the furniture market is still invisible, but the pressure is coexisting." Peng Xu, general manager of Jingwanzi Home Plaza, said that considering the increasing demands of consumers At the same time as increasing promotion and brand promotion, companies must constantly upgrade themselves. Especially in terms of products and after-sales service, consumers should feel really caring. Source: Changsha Evening News Pet Stroller With Sport,Pet Carriers,Jogger Stroller With Pet,Jogger Stroller 3 Wheels DongGuan Baby-Plus baby ware Co., Ltd. , https://www.baby-plus.com