Furniture custom fashion industry association needs to be established

As personalized demand became more and more fashionable, custom furniture began to blow out. More than half a month ago, the Chongqing Furniture Industry Association custom furniture branch was officially established, the first to open a custom furniture business group to set up a precedent in the industry organization, the industry shocked. The reporter's investigation found that in the major home stores, the sales of custom furniture grew rapidly, and a custom trend was quietly blowing up. Whether it is possible to deliver goods on time and whether it can control costs is the key to whether a customized furniture brand can stand for a long time.

Furniture customization becomes fashionable

On July 4th, it was a Monday of “selling and selling”. When the reporter came to the Red Star Meikailong North Fourth Ring Store, the Feimei Furniture Store still looked very lively. The clerk was busy introducing the products to the customers. The “customized” words on the door of the store were conspicuous. The Shangpin home with custom furniture stores not far from the store is not cold, and several designers are drawing furniture layouts on the computer monitors.

Custom furniture is becoming a consumer fashion. Consumers design the furniture they want according to their own requirements. The company manufactures its own furniture according to the design requirements of consumers. The charm of custom furniture is extraordinary. According to the Shangpin home clerk, the customization process is divided into several steps. The first is to measure the size of the house, and then output the 3D real-world effect through the computer, then communicate with the customer, determine the plan and estimate, and finally install the door after the production is completed. Feimei's custom process is similar, the difference is that the customer first optimistic about the furniture, the designer then go to the door to measure.

“In addition to saving a lot of time and effort, the customization method can also achieve the functions that consumers want.” Zhou Kaijun, general manager of Feimei Furniture, said that custom furniture will give consumers more intimate while discarding the same style. Easy to use. The clerk of Shangpin's house pointed to a thick door-to-door measurement appointment. This introduction said that many consumers do not want their furniture layout to be similar to others, and custom furniture just meets their individual pursuit.

Today, more and more advocated for personalization, custom furniture is gradually winning the favor of many people by virtue of its differentiated features.

Demand-promoting industry association

Custom furniture is very popular in the market, and brands are flocking. On June 13, the Custom Furniture Branch of Chongqing Furniture Industry Association was formally established. This is the first case in the country. Zhu Changling, chairman of the China Furniture Association, believes that this illustrates the fiery heat of the custom furniture market from one side.

The market demand is strong, allowing more furniture companies to use custom furniture as their latest field of involvement. In Chongqing, there are more than 200 custom furniture brands, large and small. Among them, there are many well-known brands in the industry, such as Tingku, Sofia, Haola, Marg, and Auwei. Beijing is also the place for the layout of custom furniture companies. According to Hu Lan, general manager of the Beijing-based area, the Beijing furniture brands including Power, Nettle, Top 100 and Oriental Parkson have the idea of ​​expanding the custom business. According to the reporter's understanding, the top 100 furniture has already opened the first home-made storefront with custom-made wardrobes on the edge of the West Fourth Ring.

Custom furniture has a long history in China, and since the age of Luban, there has been the existence of custom furniture. If we count from the era of large-scale industrialization, furniture customization is less than 10 years in China. In 2004, Shangpin was established, and from 2007, it began to enter the custom furniture; in 2004, Marg custom furniture was founded; in 2009, Feimei Furniture, which featured environmental protection and customization, was established. “At present, the annual sales of the custom furniture industry accounts for about 10% of the entire furniture industry. Although the share is not large, the prospects are broad.” Hu Lan believes that the custom furniture will continue to develop rapidly in the future.

Delivery becomes a development bottleneck

Compared with finished furniture, custom furniture has outstanding advantages in meeting the individual needs of consumers, but the disadvantages cannot be ignored. In addition to higher production costs, custom furniture has a longer cycle from solution to delivery. Some brands have failed to control production and even delayed delivery, which has hurt consumers' confidence in custom furniture.

Long delivery times are a problem that no furniture custom company can avoid at present. Whether it is Shangpin home furnishing, or Marg furniture, or Feimei furniture, the time period is usually around 30 days from the time the order is placed to the final door-to-door installation. Hulan admits that most consumers want to be able to install it within 10 days, and no furniture company can customize it.

The cost of custom furniture production is too high and is considered to be another obstacle in the development of the company. According to Hu Lan, traditional furniture custom enterprises need different production lines to process each plate in the production process. This way will inevitably increase the production cost of the enterprise. Shangpin Home is trying to solve this problem.

The industry believes that how to shorten the delivery time of custom furniture and how to reduce the production cost of personalized customization is the key to whether custom furniture companies can develop rapidly.

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