Huixiangfang Aromatherapy Library brings together all kinds of trend fragrances

Zheng Weitong, chairman of the French Huixiangfang (Asia Pacific) Co., Ltd. said: "There are two main types of cosmetics marketing channels: one is the cosmetics supermarket, the brand business model represented by Watsons; the other is the form of self-owned brand franchise. The main feature of Huixiangfang is that it not only has a certain channel, but combines the two and takes its own characteristics."

Huixiangfang Aromatherapy Library brings together all kinds of trend fragrances

In recent years, the operation status of single-brand cosmetics stores in Japan, South Korea, Taiwan and other places has become more and more difficult, and the multi-brand cosmetics stores such as Guerlain and Watson are in line with the three brands of consumers. The consumer psychology, so Huixiangfang decided to introduce the Huixiangfang brand while introducing other well-known brands that consumers like, to achieve a multi-brand business model.

It can be seen that Huixiangfang Company is correct in the brand marketing strategy. The multi-brand business strategy launched not only successfully shaped the brand status of Huixiangfang in the hearts of domestic customers, but also creatively captured the consumer's counterparts in the market terminal. The loyalty of the Xiangfang brand.

Nowadays, with the rapid development of the Chinese cosmetics industry market, the Huixiangfang cosmetics chain brand has been established in the industry for five years. In strict accordance with the brand implementation standards of “terminal marketing strategy”, it integrates various perfumes demanded by domestic consumers. Aromatherapy products and industry market channel resources, launched the first aromatherapy library in China, bringing together thousands of well-known “fragrance products” at home and abroad, and Huixiangfang Aromatherapy Library is easier to meet different customers than previous cosmetics brand franchise stores. Consumer demand.

Since its inception, Huixiangfang has been committed to the green mission of “beautiful life and harmonious society”, with diamond micro-carving water as the core technology to investigate the appearance of various skins. Based on the theory of traditional Chinese medicine, it is the basis of the skin problem. The modern technology is revitalized and handed down by the ancient world. It is designed to inherit the century-old essential oil energy care method and open up the new trend of essential oil energy skin care.

Huixiangfang. The aromatherapy library is based on the theme of “fragrance”. The fragrance of the museum is undoubtedly a “fragrance” world, thousands of single items, dozens of series, including the fashion of the plant aromatherapy makeup, personality taste The classic glamour perfume, unique scent of fragrance, as well as a variety of aromatherapy products such as home and car, are all kinds of products , satisfying the needs of customers of different types and levels. >>>   Huixiangfang became a popular brand of cosmetics

Some customers said: "The hustle and bustle of the city has made me lose myself. After I am busy with work, I always hope to have a place to live in the heart and enjoy life under a slow pace. I have read the description of the Huixiangfang Aromatherapy Library some time ago. I think this is what I have been wanting for years."

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