The arrival of the royal baby was a momentous occasion that had everyone around the globe buzzing with excitement. When the Duchess of Cambridge emerged from St Mary’s Hospital on July 23rd holding her newborn son, Prince George, it was a heartwarming sight to behold. The proud parents were all smiles, and it felt like the entire world was sharing in their joy. But what does the birth of a future king have to do with packaging? Well, it turns out that quite a few big-name brands decided to capitalize on the royal excitement by releasing limited-edition packaging to celebrate the new arrival. Whether you’re a die-hard royal enthusiast or just mildly interested in the hoopla, it’s fascinating to see how some of Britain’s most iconic brands have incorporated the royal theme into their product designs. One standout example comes from Unilever, whose brands Comfort and Persil have rolled out special editions of their laundry detergents. These designs seamlessly blend the charm of the royal baby with the brands’ commitment to family values and gentle care for sensitive skin. The Comfort Pure range, known for its hypoallergenic properties, features a luxurious gold-and-cream bottle adorned with a golden crown above the baby’s head. Meanwhile, Persil’s non-bio range sports a vibrant box design with delicate gold details. It’s impressive to see how advanced packaging printing technology has become, allowing for such intricate designs. In our opinion, Unilever has done a commendable job here. They’ve paid tribute to the new arrival while staying true to their brand identity and creating a clear connection between the royal baby and their products. This is yet another win for the company in terms of innovative packaging, following the success of Persil Small and Mighty, which aimed to reduce packaging waste and promote sustainability. Moving on to Marks & Spencer, they’ve once again proven why they’re masters at tapping into royal events. To celebrate the arrival of Prince George, M&S launched a limited run of royal baby biscuit tins. These tins are straight out of a fairy tale, featuring classic imagery of the royal family—think beefeaters, corgis, and soldiers—all wrapped up in a timeless aesthetic. Each tin also includes a personalized engraved plaque commemorating the baby’s birth. Only 1,500 of these tins were produced, some of which were even gifted to the royal family themselves. What do we think? M&S has clearly gone all-in on this one. The attention to detail, especially the engraving done by a family-run business in Manchester, really elevates the packaging to something special. While these tins are priced at £20 each—a bit steep—they’re made of durable tin material and boast a design that will likely be cherished for generations. Then there’s Twinings Tea, a name synonymous with British culture. To mark the occasion, they’ve introduced three new flavors inspired by the royal baby: China White, Yunnan, and Peppermint. The teas come in cylindrical boxes topped with gold metal lids, featuring a prominent gold baby rattle as the centerpiece. The design is elegant yet playful, incorporating small illustrations of teapots, prams, and safety pins in the background. What makes Twinings’ approach unique is that they’ve designed their packaging to appeal not only to royal enthusiasts but also to anyone celebrating the birth of their own child. This clever strategy ensures the product remains relevant beyond the initial hype. Interestingly, the cylindrical shape is becoming increasingly popular in our industry, especially for loose items like tea, coffee, and snacks—it gives the packaging a sleek, modern feel. And finally, let’s talk about Finland’s contribution to the royal celebration. Before little George’s arrival, the Duke and Duchess received a traditional Finnish baby gift—a box that doubles as a crib! The box is adorned with beautiful leaf and blossom patterns, making it both eco-friendly and practical for travel. Who wouldn’t love the idea of a cardboard crib that can be recycled once the baby outgrows it? As packaging nerds, this concept had us swooning. That’s all for now. If you have any thoughts on this post or would like to share your own experiences with royal-themed packaging, feel free to reach out to us on Twitter—@kitepackaging. Please note that Kite Packaging is not affiliated with or endorsed by any of the products or companies mentioned above.

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