Packaging Designs Fit For A (Future) King

One of the most anticipated events of the year, the birth of the royal baby, captured global attention. The duchess and her husband looked radiant as they stepped out of the hospital with their newborn son, marking a new chapter in the royal lineage. But beyond the headlines, this event inspired a wave of creativity among companies eager to capitalize on the excitement. A variety of brands rolled out special-edition packaging, blending tradition with modernity in a bid to connect with consumers emotionally.

Take, for instance, the efforts of Unilever brands Comfort and Persil. These brands crafted special editions of their products to celebrate the royal arrival. Comfort’s Pure range, known for its hypoallergenic formula, features a luxurious gold and cream bottle adorned with a golden crown atop the baby’s head—a subtle nod to royalty. Meanwhile, Persil’s non-bio range emphasizes sensitivity with a simple yet elegant design. What stands out is how these designs manage to honor the occasion without losing sight of the brand’s core values. The vibrant colors and intricate details speak volumes about advancements in printing technology.

Another standout example comes from Marks and Spencer. Known for their knack for royal-themed promotions, M&S launched commemorative biscuit tins featuring iconic elements like beefeaters, corgis, and soldiers. The tins are beautifully illustrated, reminiscent of classic children’s books, and even include a personalized engraved plaque celebrating Prince George’s birth. Only 1500 of these tins were produced, some of which found their way to the royal family itself. While priced at £20 each, the durable tin and timeless design make it a collectible item that could last generations. It’s clear that M&S put significant effort into creating something truly special.

Then there’s Twinings Tea, a name synonymous with British heritage. To mark the occasion, they introduced three new flavors—China White, Yunnan, and Peppermint—each packaged in elegant cylindrical boxes topped with gold metal lids. The design draws inspiration from traditional motifs, incorporating a prominent gold baby rattle alongside smaller symbols like teapots and prams. What sets Twinings apart is their ability to blend celebration with practicality. By encouraging customers to celebrate their own milestones, they’ve ensured the longevity of their product line. This approach mirrors their previous releases during the Diamond Jubilee, signaling a commitment to honoring royal occasions through thoughtful design.

Finally, Finland added its own touch to the mix by sending a thoughtful gift to the royal couple. Nestled inside a beautifully decorated cardboard box were essentials for a newborn, including clothes, diapers, and more. But the real star of the show was the box itself—it doubled as a crib, complete with illustrations of leaves and blossoms. Made from recyclable materials, it’s both functional and eco-friendly, appealing to anyone with a passion for innovative packaging solutions.