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All have to do a bike but Baidu and Xiaomi will be very different
In 2014, the smart bike market was just beginning to gain traction, and both Baidu and Xiaomi were making their moves—though in very different ways. On November 18th, 2014, discussions around smart bicycles were growing rapidly, with industry insiders and tech giants alike showing interest. Even Zhang Xiangdong, who had recently left his company, hinted at his intention to re-enter the bicycle business, aiming to differentiate it from traditional models.
While Zhang’s words were more symbolic, Xiaomi and Baidu took concrete steps. Xiaomi had already sparked widespread speculation after a photo of a carbon fiber road bike surfaced online, leading to rumors about a potential Xiaomi-branded bike. Later, Xiaomi’s phone operations manager, Zhong Yufei, also shared details about a potential bike on Weibo, further fueling the buzz. Industry sources even claimed that Xiaomi had acquired a bike-related team, suggesting that a Xiaomi bike might launch by the end of the year.
Meanwhile, Baidu was taking a more tech-driven approach. The company confirmed that its Deep Learning Lab (IDL) was developing a smart bike operating system. A prototype called DuBike, developed in collaboration with Tsinghua University, was expected to be released in the fourth quarter of 2014. This move aligned with Baidu’s broader vision of integrating artificial intelligence into everyday devices.
Despite their different strategies, both companies saw value in entering the smart bike space. For Baidu, the goal was not just to create a product but to use the bike as a platform for testing AI and big data applications. By collecting user data through the bike, Baidu could refine its “Baidu Brain†technology and gather insights that could later be applied to other areas, such as autonomous vehicles.
For Xiaomi, the focus was more on brand appeal and affordability. With a strong fan base and a reputation for creating stylish, budget-friendly products, Xiaomi aimed to target urban commuters and students. Their bikes were expected to be simple, functional, and affordable, possibly lacking high-end features found in professional cycling equipment. Instead, they would likely integrate with Xiaomi’s ecosystem, using smartphones or smart bracelets to handle most of the smart functions.
The question remains: will these smart bikes succeed? For Baidu, the challenge lies in proving that a smart bike is more than just a gimmick. For Xiaomi, the key is to make the product accessible without compromising on quality. Both companies are betting on the future of connected devices, but whether the market will embrace them remains to be seen.
As the next year approached, the real test would come in how well these smart bikes could capture consumer interest and stand out in an increasingly crowded tech landscape.