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Packaging design is naturally designed for product packaging. But the product is just the object of the package design, not the main body. The main body consists of three components: designer, customer, and final consumer.
Some designers follow their own design guidelines, adhere to their own design style, and pursue aestheticism. This part of the designer often disagrees with the customer and further blames the customer for not understanding the art. However, art and the market are two concepts.
Since the development of the market, all marketing activities of the company should be based on the ultimate consumer, and packaging design should not be an exception. All differences between designers and customers should be unified to take the final consumer as the core, packaging design is not a designer, although he can get the cost of living through his own design; packaging design is not for the customer, although the customer pays the designer's salary Packaging design is for the ultimate consumer, this principle is adhered to, in order to avoid the failure of packaging design, otherwise it can not be successful.
Product packaging design is like people dressing, but also has the purpose of protecting the goods and promoting sales. These two goals are far from simple and easy for designers to imagine. With the increasing abundance of commodities and fierce competition in the market, it is necessary to re-understand why packaging is designed.
When it comes to the protection of commodities, designers and customers have always emphasized that products should be kept intact from the production area to the circulation area and from the circulation area to the consumption area. In fact, this kind of demand is far from enough, because the intact goods are not necessarily intact, and the function of packaging has added value. The function of protecting commodities should also be centered on the core of the ultimate consumer so that they can maximize the value of their use. The maintenance of a good product that cannot be used, inconvenience to use, or the function cannot be fully exploited is a failure of packaging design.
The definition of experts is: Packaging refers to the use of appropriate materials, containers and techniques to keep the goods in good condition during transportation, storage and sales. In the modern marketing activities, only the above knowledge is not enough, we must have a new understanding of the connotation and extension of packaging.
From the aspect of connotation, packaging is a product and it is an important part of customer's consumption. It is generally believed that the marketing mix includes the four factors of product, price, distribution and promotion, but there are also many marketing scholars listed packaging as the fifth marketing combination factor. In fact, a complete commodity concept should include three levels of core products, tangible products and additional products. The core product refers to what the customer really needs to buy the product; the tangible product is the brand, characteristics, style, quality and packaging; the additional product refers to a series of after-sales services. Obviously, packaging is an important part of tangible products.
The concept of "packaging is a product" is an extension of packaging for the ultimate consumer service idea. The establishment of this concept will cause tremendous changes in the field of packaging design.
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Backpack For Running Maintenance Advice:
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Packaging design process
Packaging design is not only an art creation activity but also a marketing activity. Packaging design masters are often experts in both fields. From the perspective of marketing packaging design, we must re-understand the packaging design for whom? Why is the packaging design? What is the packaging design?