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From a marketing point of view, the cosmetics industry knew the consumer's various mentalities as early as possible, knew how to move to meet various consumer preferences, so don't be too fond of thinking that people are fools, but you are smart!
At first glance, there are various kinds of packaging materials for skin care products on the market. Excluding paper materials, the containers used to contain skin care products are mainly plastic, glass, and metal materials. Have you ever wondered which one is most used? Which one is most suitable for the most stable?
Plastics are used most often, up to 80%; followed by glass, only 8%. The use of more does not mean that plastic is more suitable for skin care products. The main reason is that plastics have a high degree of change. All sizes, shapes, colors, transparent, and opaque can be done. Lightweight, easy to transport, good printability, recyclability, etc. are the reasons why plastic containers are more often chosen. The destiny of plastics is heat resistance, insufficient light barrier properties, and poor solvent resistance (especially oils and fats). Therefore, the first bottleneck in plastic containers is that they cannot be steam sterilized by high temperature, cannot be washed with water, and cannot be sterilized by light. In addition, considering the stability of the contents, some items of skin care are not suitable for being packed in plastic containers.
Compared with plastics, the heat resistance, light resistance and solvent resistance of glass materials are absolutely superior. Therefore, except for poor quality glass, the best product for skin care products is a glass container.
Metal materials in the molding style is subject to many restrictions, the container is mostly cylindrical (oil bottle), wide mouth bottle (lip balm)-based, filled with skin care products are mostly ointment, most of the time as caps, bottle caps and other accessories.
How to keep fresh containers of different shapes?
The main principle of the use of skin care products is that the hands do not come in direct contact with the bottle mouth and the care products inside the bottle. Therefore, the cream bottle should be digging as much as possible, and the lotion bottle and lotion bottle can be kept in a dumping manner to ensure zero contamination.
Pump head care products, because there is a relatively thick, not too reflux, it is best to use a finger to pick. When not in use for a long time, wipe with an alcohol swab and save.
Dropper design products are among the most susceptible to secondary contamination. Each time it is used, it is forced to contact the air pollution once. However, this packaging cost is far lower than the pressure head, the overall aesthetic appearance of the package is superior to the pressure head, so even if the brand knows that this is not the best, there are still a lot of goods packaged in this way.
In addition to the dropper design, the wide mouth cream bottle is also a large area exposed to the air in the packaging; plastic hose mounted skin care products, but also have access to the air to accelerate the oxidative deterioration. Any skin care product that can easily “eat†into the air and exposing it to the air in large areas should be used as soon as possible after opening. This type of packaged product can not be used for years to come (usually oxidized and deteriorated).
Container color of inner universe
The various types of outerwear for skin care products are based on creativity, but the inner lining (especially plastic-type cream bottles) that comes into contact with skin care products is best suited for pure white. It is mainly easy to observe the changes in the properties of the skin care products, and secondly, it is possible to prevent the dyes in the plastic from eluting the contaminated products.
When the skin care products are acid, easily oxidized, pure oil wax composition or solvent (such as essential oil, alcohol, cleansing oil), if it is non-glass containers, plastic containers are better to not dye the best, in order to avoid the color material Dissolves the risk of infiltration into the product.
As for the glass containers that are in direct contact with the internal materials, the darker the color, the better the preservation of the freshness of the internal materials. Dark bottles are a good choice for people who are not used to storing skin care products in drawer cabinets after each use.
Of course, the more highly active the skin care products, such as skin care products with anti-oxidation, anti-aging, and whitening effects, the light blocking effect of bottlers will be sufficient to maintain their value.
But don't be fooled by the color of the glass bottle! There are many ingredients that are easy to oxidize, such as Vitamin C, green tea, white tea, and polyphenols. The color will be deepened day after day. The brand certainly knows how to use the color of the container to hide it. Encountered this kind of skin care products, have a clever, try to choose the production date closer.
Future trends in packaging design
The packaging of skin care products is so thorough, it is nothing but the desire to lead readers to easily look at the appearance of skin care products, and seriously look inside the skin care products. Excessively cut and gorgeous packaging, thinking that these are all marketing tactics, will mistakenly believe that packaging is a good package. It is only the most wise consumer who uses the right amount of care.
But let us easily look at the future of packaging design trends, will be the "emphasis on green" stage, with love the environment, love the earth, recyclable concept to lead the direction of the material. But don't forget! This is just a coat.
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