The new national standard test water children's furniture market is not performing well in the cold national standard

Editor's note : "New National Standard" "General Technical Conditions for Children's Furniture" has been officially implemented so far. What is the market reaction? Can mandatory implementation requirements regulate the entire children's furniture industry? Xiaobian visited several furniture stores and found that the implementation was not optimistic.

Storefront: the price is a problem

Xiaobian came to the store and found that children's furniture was sold at a reduced price, and some products were even as low as one fold. When Xiao Bian came to the shop specializing in the sale of children's furniture, the sales staff enthusiastically introduced the furniture to Xiao Bian, the main "price card."

Xiao Bian found that all children's furniture stores, without exception, hit the price war, but no brand actually met the "conditions" standard. Later, Xiao Bian visited the furniture stores in other places and found that the children's furniture that did not meet the new standard did not mean to retreat to the second line.

The "conditions" stipulate that the product should not be dangerous and sharp edges and dangerous sharp tips. The edges and edges should be rounded or chamfered. However, Xiao Bian still found that many children's furniture in the matching bedside cabinets, tables, etc. have a 90-degree corner. In this regard, the salesperson said that if the customer determines the purchase, he can do some processing, and the problem is not big. For another example, when the product has an airtight and confined space, a vent should be provided. It is reported that this is to prevent children from getting into the closed furniture when playing games, which may cause suffocation. However, in the children's furniture sold, there are also many wardrobes that are not punched. The clerk said that punching in the furniture will affect the overall design of the product, and some customers will worry that the vents will allow dust and other objects to enter, so whether or not to punch holes Still look at the needs of customers.

When Xiaobian mentioned the new national standard for children's furniture that was just implemented, most of the clerk said that they did know this standard, but they were not very clear about the specific requirements. The head of a solid wood children's furniture brand admits to Xiaobian that it is impossible to meet all the standards of children's furniture. If there is demand, there will be a market. Some parents with poor economic ability will choose cheaper furniture because of the cost. The problem is that these furniture will not meet the standards, but it still has its own market. “However, the implementation of the “Conditions” is definitely beneficial to our first- and second-tier furniture brands. The big brands have done a good job in terms of safety and environmental protection. Now there are mandatory standards implementation, which does not meet the standards. The brand will be eliminated, and it is also a good trend for the entire industry."

Xiao Bian randomly interviewed more than a dozen parents in the children's furniture store, and they all said that they did not understand the details of the "conditions". A pair of local couples in Guangzhou said when they bought furniture for their eight-month-old daughter: "The main consideration now is their own financial ability. Everything that meets the standard furniture is definitely expensive. Moreover, the daughter is still small, and the furniture bought back. I will definitely not use it immediately. If I have been in it for a year or two, I should have no smell."

Enterprise: Time needs to "digest"

As one of the main drafting units of the "Conditions", Shenzhen Qicai Life Furniture Co., Ltd. has not really implemented it.

Xiaobian came to the colorful life selling point and found that some furniture still had problems with sharp edges on the edges and no ventilation holes in the wardrobe.

When asked by Xiaobian, the furniture consultant of the store, Mr. Wen, was vague and did not give a positive answer.

“In fact, parents mainly buy furniture for their children. The main consideration is health. Our company adopts foreign standards, and the limit of harmful substances meets the advanced standards of foreign countries. It can be said that in the children's furniture industry, we are the most expensive. "But when Xiaobian asked if there were any documents confirming that the chemical content of the furniture reached the standard, Mr. Wen said that the customer was also difficult to understand and did not provide.

The brand of children's furniture has been greatly reduced in price, is it necessary to sell substandard old products because of the implementation of the new standard? In this regard, Mr. Wen denied it. He said: "Price reduction is for activities. It is not because of the implementation of the new standard. Besides, our products are all in line with standards and will not be easily sold at a reduced price."

So, can furniture that does not meet the new standards continue to be sold in the market? In this regard, the Secretary-General of the Guangzhou Furniture Association said in an interview with Xiaobian that it is definitely not possible, but there are still many old furniture that were manufactured before the implementation of the new standard, so the company still needs a certain amount of time to digest the inventory. As for whether the expected effect of the implementation of the new standard can be achieved in a short period of time, the Secretary-General said: "The standard is formulated. The next step is to rely on the supervision of the relevant government departments such as the Quality Supervision Bureau, the Industry and Commerce Bureau, and of course, to regulate in the short term. The entire children's furniture industry is impossible, and any policy requires a process of gradual adaptation."

Rebirth: Children's furniture industry wants "phoenix nirvana"

As long as the "Conditions" were formulated, we have learned from various channels that the state will make norms for the children's furniture industry. In the drafting stage, we will study relevant documents and carefully analyze the possible regulatory requirements in the production of children. The furniture is strictly in accordance with the regulations, and the standard is achieved through technical improvement. ”

According to Xiaobian, there are a lot of big brands on the market in order to digest the old furniture that was produced before the new standard was issued, and he will not hesitate to sell it at a large price. Some furniture have chosen a way to protect their own profits without compromising the interests of consumers. Our furniture is sold by age group. In terms of environmental protection, health and other aspects that have already met the requirements of the state, we have improved the details and improved some furniture that do not meet the needs of children of lower ages.

Improvement will inevitably lead to an increase in production costs. Will the company pass this part of the cost on to consumers? Li Gaoyu admits that the increase in cost is affirmative, but the new standard in the "Conditions" is mainly a change in details. The cost in this aspect is not high, and the enterprise itself can afford it. The impact on some professional youth furniture brands is not great, because they have higher requirements for their own products, but for small and medium-sized furniture brands, this threshold is still relatively high.

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