New materials and new technologies have become the focus of local brands seeking cooperation at the exhibition

2015 ISPO BEIJING exhibition as a new material, new technology release platform role does not diminish the year, how to use the exhibition to open up the upstream supply chain more quickly, get the latest source information, become the focus of local outdoor brands.

On the first day of the current ISPO, Zhang Yonghuang, director of the development department of Star Customer Outsourcing Co., Ltd., carefully dragged the "baby" at the venue while dragging a large suitcase. He finally stopped at the TEFLON booth for a long time. He picked up three different bottles of test agent and poured them on two pieces of cloth. The different test agents were water, oil and soy sauce. After the test agent fell, one piece of cloth did not leave any stains, oil stains, and fallen water. Turn into a small droplet of water on top of it, and another piece of cloth is beyond recognition.

“The biggest feature of this new fabric is that it is specially designed for down products. This is what I want. This fabric can be used in this season's winter design, so that the whole jacket has stronger moisture-proof and warm and durable performance. Zhang Yonghuang pointed to the introduction of the fabric without any stains.

He is thinking that if this type of fabric is used in this season, regardless of labor costs, the cost per square meter is about 80 yuan. According to a 2.2-meter fabric for a jacket, the cost of a single fabric needs 200 yuan. On the other functional accessories, the ex-factory price of a garment will be as high as 500-600 yuan. The high ex-factory price means high retail price. Can such a high retail price really sell in the market?

"However, it is necessary to sell it. After all, with the gradual maturity of the domestic outdoor market, consumers' awareness of products has increased year by year. The practice of relying on outdoor fur to lay down the market has been a dead end. This has already become a local A bottleneck in the development of an outdoor brand enterprise." Zhang Yonghuang said frankly.

According to Chen Jiatai, general manager of Leden Outdoor Group, under normal circumstances, cooperation with top international fabric manufacturers is not a simple trading relationship, and their cooperation conditions will be more demanding. First, they will conduct a comprehensive analysis of your brand positioning, consider your product line audience, etc., and finally make an assessment to decide whether to start a long-term relationship with your brand.

“In fact, after having a large market share, how to provide consumers with more cost-effective products, it is urgent to seek upstream suppliers with matching. After all, outdoor products ultimately rely on technology and function to speak, but want In terms of function, there is a right to speak. The fabric and sole used as the main material are the focus of development. Therefore, Chen Jiatai believes that the communication role of this professional exhibition can not be ignored.