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Online and offline "rescue" furniture e-commerce
With the rapid development of the Internet, and the brilliant achievements of this year's Double Eleven Furniture, more and more furniture companies have begun to design e-commerce, and e-commerce has also developed furniture companies in recent decades. Get up and become a powerful new model of the new era.
The booming e-commerce boom in the furniture industry has not only become a new bright spot in the industry of the new era, but also alleviated the serious situation of the homogenization of the business model of the furniture industry. Of course, the e-commerce model of the furniture industry is not without any problems, and a series of problems will gradually emerge in the development.
Compared with the traditional model, the e-commerce model has advantages in terms of store operating costs, labor costs, and showcase rentals. However, the e-commerce model has many problems for consumers, and it is not as good as quality. Buying does not like to return the goods difficult, did not see the product or not assured, the consumer side is largely restricting the development of the e-commerce road of furniture enterprises.
In the e-commerce model, for furniture products, furniture products have a variety of styles, a variety of styles, details, functions, quality, these are not just relying on pictures and text information to the hull, different brands, different sellers The same product everyone's feelings are different, and the furniture products are large items, that is, thousands of tens of thousands, directly look at the pictures on the Internet, look at the text, compare the business, identify the true and false of the identification It is not possible to pay.
Therefore, the two-line service experience, that is, the online and offline linkage-assisted mode can better avoid the limitations of pure e-commerce, and place an order online to go online to store, experience some, judge quality, color, style according to their own feelings. , size and other indicators, to dispel doubts, peace of mind to buy Xinyi furniture products online, successful Internet transactions.
"Offline experience, online purchase", this model, consumers can search for product prices online, offline product samples, in order to enable consumers to more truly enjoy the cost-effective, large brand-guaranteed furniture products. Promote the development of e-commerce models in the furniture industry.