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After years of development, the pattern of domestic adult outdoor products market has been relatively fixed, and many outdoor businesses are targeting outdoor opportunities for children. According to statistics, the total retail sales of children's wear have increased from 40.3 billion yuan in 2008 to more than 83 billion yuan in 2012. In order to buy the right baby clothes, consumers are increasingly pursuing product quality, stylish design and even brand identity, and no longer tangled in the price level.
With the introduction of a separate two-child policy, the emergence of family outdoor tourism concepts and the good market prospects of children's wear and children's shoes, these have become favorable conditions for the development of this market. The following conclusive data further illustrates that children’s outdoor development has a good foundation.
140 billion
In 2014, the scale of China’s children’s wear market exceeded the RMB 140 billion mark, and will maintain a high growth rate in the coming years. In particular, the new policy of a single second child will inject a lot of strength into the children’s wear industry, all of which mean The children's wear market has a broad market prospect in the future. Under the new normal, the children's wear industry has entered a era of great changes. The children's wear industry is transitioning from quantitative consumption to brand consumption and return to the product.
According to relevant statistical data from the National Bureau of Statistics, there were 222 million children and adolescents aged 0-14 in China in 2011. With the policy liberalization, the number of children will rise again. At the same time, increasing disposable income will increase purchasing desires. Industry insiders predict that from 2012 to 2017, the retail sales of China's children's wear market will double and the compound growth rate will reach 20%. It is expected that in the coming years, the scale of China's children's wear market economy will further increase. 403 billion to 83 billion
According to statistics, the total retail sales of children's wear have increased from 40.3 billion yuan in 2008 to more than 83 billion yuan in 2012. In order to buy the right baby clothes, consumers are increasingly pursuing product quality, stylish design and even brand identity, and no longer tangled in the price level.
Consumption statistics are based on households and purchase consumer goods according to economic capabilities. The annual expenditure per capita for children's wear is steadily increasing.
Annually 17,800,000 newborn infants
With the implementation of a separate policy for second child, the number of newborn babies in China will further increase. The newborn population will be raised to around the year 2000, that is, 17,800,500,000 babies will be born each year, an increase of 9% from the 16.3 million in 2012.
The new baby boom will be expected to bring growth potential to the domestic children's wear market and provide support for the expansion and development of the Chinese children's wear industry. After years of development, China's children's wear has gradually established a scale of industrialization based on key areas as the base for decentralized, family-scale workshop production. Based on the characteristics of children's clothing wearing cycle, variety of styles, large demand, etc., the current natural growth rate of children's wear industry can reach 10%-20% per year. The new birth policy will increase the overall growth rate of the children's wear industry to 30%. The market promotes a phased development.
300 billion yuan
With the stimulation of various market-driven factors, more and more companies are investing in the children's wear industry. At present, the scale of China's high-end baby clothes market has exceeded 30 billion yuan. The children's wear market continued to sell well, indicating that the domestic children's wear market has a huge potential for consumption. The market prospect is huge. Therefore, due to the high profits of high-end children's wear, sought after by many businesses, they have a share in the market.
Children's outdoor products are part of the industry's careful consideration in product development, product pricing, and other aspects. Compared to other categories of brands, children grow too fast and clothes update naturally faster, but outdoor products will be expensive due to their functional pricing; because children are more active, the body needs safety protection, and younger skin is The comfort of fabrics has higher requirements. Therefore, how to make the price positioning of children's outdoor products to adapt to the market needs further consideration.
Policy support: Four figures reveal a good outlook for children's outdoor markets
Policy support: Four figures reveal a good outlook for children's outdoor markets. Date: 2015-06-13 12:09