The large-scale popularization of smart homes needs to go through three hurdles

On March 31, in preparation for the rice noodle festival on April 8, Xiaomi released five new products in one breath. In addition to two mobile phones and a TV, the scales and wiring boards seemed to be somewhat unexpected. However , Xiaomi, who has been lingering in smart homes , has finally completed a few rings in its home eco-chain. It’s just a smart home that has been hot since 2014. Internet makers including Xiaomi, 360, Ali, JD, and traditional home appliance manufacturers such as Midea, Haier and Changhong seem to be more like a one-man show. Few consumers buy it, and smart homes are a bit buzzing.

According to a survey data released by Aowei Cloud Network, the output value of smart homes in China will reach 230 billion yuan in 2015. In 2020, this number is expected to exceed 100 billion yuan. Compared with the attractive market prospects, consumers' acceptance of smart homes is still not high. The data shows that up to 87.5% of users are dissatisfied with the status quo of smart homes. On the whole, it takes at least three hurdles for smart homes to achieve mass adoption.

The first is that the product features are flashy. The ultimate goal of smart home is to create a comfortable, safe, healthy, efficient and convenient living environment for people. However, some functions of smart home can only be described by chicken ribs. The reason why 2014 was called the first year of the explosion of smart homes was largely due to the fact that the smart new products of home appliance companies came down one by one. However, it is not difficult to find out that whether it is a refrigerator that can watch TV , a hood that can access the Internet, or a light bulb that can change colors , the function is not practical, and most consumers are put away after a short period of early taste. This phenomenon just reflects that enterprises are still in a confused period on the road of exploring smart homes. They can only continue to make simple additions in technology and increase the value of product value-added.

It is precisely because the target is not clear, the problem of homogenization between enterprise products is also increasing. More and more products begin to lose their self and lose their individuality in appearance and function, and become a "cottage goods", and truly satisfy consumers. The function of smart home demand is hard to find.

Second, the industry standard agreement is not uniform. The inconsistency of standard protocols is a common topic in smart homes. This is one of the most critical factors mentioned when summing up the reasons why smart homes have not been popularized. At present, there are three smart home standards for reference in China, such as “IGRS”, “ejiajia” and “Guanglian”. However, most of these standards have existed in name from the initial positive response to the current silent exit. In fact, the non-mandatory and the fact that the company itself wants to seize the commanding heights of the industry determines that even if there is a unified standard, it is difficult to implement it.

In fact, regarding the issue of interconnection, think about it from another angle. The smart home is ultimately facing consumers. For consumers, they don’t care which protocol or standard they are implementing. It’s like “I know that eggs are delicious but don’t have to know. Which chicken is the same as the egg. According to this idea, building a smart home platform can also make devices interconnected, because the smart home platform based on the technology integration strategy can enable devices based on different technical standards to work together, which is currently being explored by Apple, Midea, Haier and other enterprises. Of course, the information exchange between smart home devices needs to rely on technical standards to complete. Smart homes without technical standards can only be scattered.

Again it is a security issue. The problem of collecting user privacy on smart devices such as computers and mobile phones has been around for quite a long time, and many people have become accustomed to it, but in fact, this trend has begun to spread to smart homes. Hackers can remotely control the switch of a branded smart toilet through the application , Belkin's child monitor is hacked into a bug, and the Xiaomi camera can execute any system command through the web interface. In this regard, the expert's suggestion is that smart homes should use wired connections as much as possible. When the devices are wirelessly connected, ensure that they are notified to users when they are offline; automatic updates can be made when security updates and defective firmware are involved; Passwords use numbers, special symbols, uppercase and lowercase letters, and so on. However, unfortunately, many participants in smart homes do not seem to pay attention to the issue of security. After all, compared with the broad market prospects, security issues are too late to consider.

Future intelligent innovation will come from the private

In 2014, Changhong, Haier, Midea and other home appliance manufacturers released their smart strategies and launched their own smart products. However, at present, smart home appliances are still in a hot stage of conception. Consumers are not highly accepted, and they are faced with problems such as insufficient convenience and lack of practicality. Although some smart home products launched by home appliance manufacturers have very good technology, these technologies are isolated from each other and cannot be interconnected, which brings great obstacles to smart homes. In response to the problem that home appliances cannot be interconnected, Jingdong released Jingdong Intelligent Cloud in 2014, and launched the “Jingdong Weilian” Super APP, which can control different intelligent hardware devices, and solved the problem between smart home appliances of different brands and different categories. The problem of interoperability and mutual control cannot be interconnected.

The innovation of smart home appliances in the future is not from the inspiration of manufacturers and engineers, but from the needs of the people and the public. Only by addressing the pain points of consumers' needs can we achieve the ultimate in products.

Intelligence is meaningful and interesting

Intelligentization is the general trend, but in general the industry is still in the concept stage. My view on smart home appliances is that when we no longer talk about smart home appliances, when the word is not smart in front of home appliances, the market is slowly maturing. Engage in intelligence must not be made into a few gimmicks, must be meaningful, but also have a little meaning, this is also Fang Tai's positioning of smart home appliances development.

At present, Fangtai has completed the whole product line layout of kitchen air, kitchen cooking and kitchen washing, forming eight product lines including range hoods, embedded stoves and sink dishwashers. Based on the relatively complete product layout and long-term accumulation of intelligent control technology, Fang Tai has also taken a step in the exploration of smart kitchen appliances. In 2014, Fang Tai cooperated with Jingdong to launch a smart four-piece suit. During this year's Shanghai Home Expo, Fang Tai launched a six-piece set of “i Rubik's Cube”. “i Rubik's Cube” can not only detect and improve air quality, remotely monitor kitchen safety, customize recipes, teach cooking, but also share cooking functions, add social elements to kitchen life, and start to make smart kitchen appliances It’s really "interesting".

Accelerate the development of smart home industry standards

The smart home industry is highly integrated, highly motivated and highly integrated. It is a comprehensive hybrid of cross-industry integration. Home appliance manufacturers, Internet companies, software developers, system integrators, and even cross-industry manufacturers such as sanitary ware and furniture have poured into the domestic smart home market, resulting in uneven quality and scale of various manufacturers in the smart home industry. The brand is mixed.

The industry standard for smart homes is still in its infancy. In the absence of a unified industry standard, different fields and different enterprises have their own systems, and smart home products are diverse. It is difficult to achieve system compatibility, information sharing and interconnection, which will cause great trouble to consumers. Bringing economic losses to enterprises is extremely detrimental to the development of the entire smart home industry. The lack of national standards for smart homes has become a bottleneck restricting the development of the smart home industry. Therefore, I suggest that under the leadership of the National Standards Committee, the Ministry of Industry and Information Technology, the competent department of the industry, should take the lead in accelerating the formulation of smart home industry standards in accordance with the principle of emergency use, in order to promote the healthy development of the smart home industry. At the same time, it is also necessary to carry out major application demonstrations of cross-border innovation in the Internet of Things to promote the transformation and upgrading of traditional industries. Increase R&D investment in cross-border integration and innovation in various industries, carry out major demonstration applications of IoT industry innovation projects, and promote key technology breakthroughs and industrialization of innovation results.

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