The brand is living in the hearts of consumers. The furniture regional brands play an innate advantage. They do a good job in the brand image in the store, and do a good brand service around the consumers, so that the details of the bits and pieces can play a subtle role in the hearts of consumers. The root of such a brand is the strongest, and its growth is also the most solid. One: To convey the core value of the brand in the display of the terminal. The positioning and core value of the brand is the most important factor of a brand. The first thing to do is to consider the positioning and value of the brand. It is to consider "who are you?" and "what to do." ?"The problem. The furniture store is actually a three-dimensional advertising platform. What content is transmitted here will directly affect the psychological feelings of consumers. For regional brands, companies generally understand the characteristics of the market environment in the region, the consumption habits and consumer psychology of the target consumer groups, as well as the situation of major competitors, or obtain a more accurate analysis through comprehensive scientific research. Therefore, on this basis, It is able to clarify the positioning of the brand, refine the differentiated features that are suitable for the characteristics of the region, superior to the competitive brands, the core values ​​of the brands that are easily perceived by consumers and can touch the inner world of consumers, and accurately express the positioning of the brand with a highly concise statement. And core values. After the content is determined, the content can be disseminated through brand theme image design, POP display, promotional copy, etc., and the selling point of the product is highly refined and spread at the same time to create a strong cultural atmosphere of the brand. In addition, the product of the shopping guide is in addition to the product. In addition to the description of functions and selling points, we must also reflect the value and connotation of the brand. The design of the furniture store is also a key factor. The spatial layout, color matching, and jewelry configuration must be consistent with the personality and value connotation of the brand. The vitality of the brand comes from the core value of the brand and the brand recognition in the mind of the consumer. Every detail of the furniture store should reflect the personality and connotation of the brand as much as possible, giving consumers obvious psychological hints. Second: to reflect the connotation and value of the brand in the service In the past few years, the service competition initiated by the home appliance industry has spread to various fields. Consumers' awareness of service for furniture brands has gradually increased, and furniture brands have also introduced meticulous service commitments. In contrast, local companies that are deeply immersed in the regional market have an innate advantage in understanding and satisfying consumer needs. Therefore, regional brands seize this advantage and communicate with consumers through meticulous communication and excellent service. Impressing customers is an effective way to shape brand image and expand word-of-mouth communication. The service of the furniture brand is generally reflected in two aspects: one is the service for new customers, such as the design before the purchase of furniture, free consultation and training, the live demonstration of the furniture function, the courteous reception, the safe delivery, the installation In addition, there are also services for old customers. Old customers are important resources for brand word-of-mouth communication. They establish archives of old customers, regularly return visits, moving services, furniture maintenance, etc., or through the establishment of old customer loyalty cards, member clubs, etc. The loyalty and reputation of the old customers for the brand, in order to enhance the word-of-mouth communication of the brand, to create the cost of re-purchasing the brand conversion. Third: do a good job in channel management, enhance the brand awareness of the channel, let the furniture agents rise from selling products to selling brands The sales method of furniture is mainly self-operated store plus agent mode. Therefore, the performance of furniture brands in the market is determined by the brand awareness of the agents. If the agents lack brand awareness, they cannot be very good from the image and service of the store. The brand's connotation and value are passed on, and even the best brand ideals are difficult to achieve. Therefore, regional furniture brands should give full play to regional advantages, through agents, dealers, commemorative meetings, the issuance of internal materials, and market visits by senior leaders of enterprises, to communicate and educate agents to ensure that members of the channel Realizing that branding is a win-win strategy between enterprises and channel members and consumers, rather than simply selling furniture products to the market. If you do not establish the influence of the brand, it is difficult to maintain profits and long-term sales. . Winners with the same desires. In order to ensure the channel members' correct understanding of the brand, the company must also develop a standardized brand management manual and conduct effective training, so that channel members can be more targeted in the process of implementing brand strategy, and assist channel members to solve problems in brand management. The problem. At the same time, the corresponding incentives and punitive measures are in place to guide the actions of channel members in line with the requirements of the brand strategy. Strawberry Bag,Nonwoven Strawberry Bag,Custom Strawberry Bag,Strawberry Environmental Bag Chongqing Yilun Sanzi new packaging Co., Ltd , https://www.yilunmask.com