Greasy | 2017 global brand reputation list actually sells toys!

According to foreign media reports, although Apple still dominates, the latest survey by the research firm's Reputation Institute shows that Apple and Samsung's reputation has declined significantly over the past year. According to more than 170,000 consumer data, Apple has slipped to the top. 20, Samsung fell to 70.

Apple Sanlitun Store

Both rankings have undergone major changes compared to last year. Apple ranked 10th last year, and Samsung is already in 17th place. As early as 2011, Apple was considered the most prestigious brand, but since then, Apple has been slowly declining. Considering the recent Galaxy Note 7 explosion, Samsung's decline should be expected.

Chief Marketing Officer AllenBonde explained that Apple still has a good reputation for its products and company performance, but as corporate governance and civic awareness fade, the overall corporate reputation begins to change.

The top 10 companies in the 2017 Global Reputation Top 100 list are:

1.Rolex Rolex

2.LEGO Group LEGO Group

3.The Walt Disney Company Disney

4.Canon Canon

5.Google Google

6.Bosch Bosch

7.Sony Sony

8.Intel Intel

9.Rolls-Royce Rolls Royce

10.Adidas Adidas

Regarding specific stakeholder expectations, respondents believe that Rolex is the global leader in products and services, and the LEGO Group has the best management. Google is considered to lead in five areas: innovation, workplace, citizenship, leadership and performance.

The top 10 companies in the 2017 Global Reputation Top 100 list (the top three) have LEGO and Disney, indicating that toys are a very promising industry! ! !

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