Furniture fan

On April 9th, the world's furniture industry "Olympic" event, the designer's annual "pilgrimage" holy place - the 58th Milan International Furniture Fair in Italy was grandly opened at the New Milan International Exhibition Center, the eyes of the global furniture industry and design circles Focus on this again. On April 10th, the next day, more than 100 famous Chinese and Italian designers gathered in the Sforza Fortress, a design destination in Milan. A Sino-Italian Forum led by “Home Fashion Leader” Conraden was held. The global design highland on the Chinese design station had a wonderful dialogue with the world.

"World class" brainstorming, designing together to create a better future!

Italy is recognized as the “fashion capital” and “art kingdom” in the world, and China has emerged as a global force. In order to promote the development consensus of the global furniture industry and promote the in-depth exchange and effective cooperation between China and Italy, in 2018, the first ICAF Italy? China Top Designer Forum was successfully held in Milan. Conraden was invited to attend and made a forum. The authoritative release of the "I am going to Milan" event.

This year's forum, Conraden Home became the founder, United Netease Design, Edoardo Guazzoni studio (Erdo Guaznica Architects), Italy DDN Media Group, on the basis of the first Forum specifications to further enhance, enrich the connotation of the Forum, to expand the influence of the Forum, "this forum has become the most favorite times grand annual event in Milan."

Studio Rotella founder Fabio Rotella, modern functionalist genre Marco Piva, famous Italian architect Erdo Guaznic, winner of the 5th Italian Design Excellence Award "Golden Compass", famous interior designer Professor Paolo Rizzatto, international Interior Architect/Designer Alliance (IFI) Liang Zhitian, "World Outstanding Chinese Designer" Lu Zhirong, Jain Design Chief Designer Jiang Feng, Red Star Macalline Holding Group Co-Chairperson Che Jianfang, etc. More than 100 of the world's hottest The top design masters and industry big coffee attended the China-Italy Forum.

Famous Italian designer Marco Piva

Chinese design representative IFI Chairman Liang Zhitian

Red Star Macalline Holdings Group Co-Chairperson Che Jianfang

Conraden Chairman and Chief Designer Liu Hanhan

DDN Media Group representative
Francesca Lusso

Italian architect, curator of the triennial museum
Stefano Boeri

Lu Zhirong, the famous Chinese designer and founder of 1ness "one party" delivered a keynote speech - "Fusion"

J&A Jain Design Chief Designer Jiang Feng

In the speech, Chinese design representative IFI Chairman Liang Zhitian, famous Italian designer Marco piva, DDN Media Group representative Francesca Lusso and so on have highly affirmed this forum, which is to deepen the interaction and integration of the Chinese and Italian design fields and boost the development of the design industry. With a great event of prosperity, Liang Zhitian lamented that more and more Chinese designers came to Milan, which represents the progress of Chinese design, and this is the chairman of Conraden Liu Haohan for three consecutive years to promote "I am going The original intention of Milan was to bring Chinese design to Milan and learn from Milan. Che Jianfang, co-chairman of Red Star Macalline Holdings Group, also expressed the hope that with this event, more design exchanges and cooperation between China and Italy will be promoted.

In the forum, the big buddies have launched a fierce debate about the classics and the future. Whether the classics will never fade, or whether the new technology will lead the future, the two camps will compete against each other and open up the search for the development of the industry for the global home design. The world brings a storm of the highest standard of thinking, creating a new situation of brand, design, academic and industrial synergy development. It is of great significance to promote the integration and development of China's original and global markets. This may become the highest and most influential in 2019. A far-reaching forum for Chinese designers.

From "audience" to "protagonist"
Let the world witness the transformation of the new forces of Chinese design

As one of the highlights of this forum, I am going to the Milan 2018 China Design Power Youth Awards Ceremony to marvel at the top Chinese designers. The Chinese power behind global design is rising rapidly.

At present, "original design" has become an important engine for the development of China's home furnishing industry. As a representative brand of original furniture design in China, Conraden Home is unwaveringly committed to promoting original Chinese design and letting the world see China's power. “I am going to the Milan China Design Youth Youth League Charity Competition”. It is the foundation of Conraden’s home industry that has accumulated more than 20 years of strength in the home industry. It is a new generation of Chinese designers to show their own value and let Chinese design sound. The authoritative platform of the world.

Liu Hanhan thanked Zhongyi Design Big Coffee
Support for "I am going to Milan"

After three sessions, the “I am going to Milan” charity design competition has not only become the industry benchmark for home design competitions, but also attracted a large number of years of experience in the 2018 with higher quality, higher standards and more innovative event design. Experienced senior designers and leading forces create a design feast that represents the highest level of interior design in China. In the forum of China and Italy, this huge suspense was finally revealed under the witness of the world.

Famous Chinese designer, 1ness "party" founder Lu Zhirong announced the winner of the gold medal, Wutopia Lab chief interior designer Min and Nepal (on behalf of the collar) won the award, Liu Chenghan, IFI chairman Steve Leung for her trophy, certificate and prize money.

IFI Chairman Liang Zhitian announced that the Silver Award was won by Shen Jinfu, and Wu Bin, Liang Jinghua and Hu Yanli presented trophies, certificates and bonuses.

Che Jianfang, the co-chairman of Red Star Macalline Holdings Group, announced the winner of the Bronze Award. Lu Aihua and Shen Mo won this award. Chen Lin, Yan Xi, Zeng Hui, Zhang Can, and Zeng Jianlong presented trophies, certificates and bonuses to both of them.

The award-winning star-studded scene is comparable to the Oscar ceremony in the design world. For the new generation of designers, this is undoubtedly a meaningful moment of glory in the design career. Under the help of the "I want to go to Milan" competition, not only will the top Chinese powers witness the excellent design concepts of Chinese designers, but also show the world the beauty of Chinese culture that was born in the design. I believe that these outstanding works will also become China. The future design establishes new value standards and leads China's future design to a new milestone.

"I am going to Milan 2019 China Design Power Youth List" officially launched at the China-Italy Forum! Liu Hanhan said that in the future, Connaught will focus more on the strength of Chinese young interior designers and look for talented designers with attitudes and attitudes across the country. In April 2020, Conraden plans to provide 300,000 study tour funds to let 10 young designers go to Milan to exchange and study, and to help the rise of Chinese design new forces with practical actions. This is a feast for the global design community. It will also be a new starting point for Chinese home design and even for Chinese design to the future.

"I am going to Milan" study tour

In addition to letting the top Italian design big coffee witness the glory of the moment, since April 6th, "I am going to Milan" TOP10 is still under the leadership of Milan ancient construction repair expert Erdo Guatzini, open Milan study tour On the trip, follow the footsteps of the masters and visit more than ten landmark ancient buildings in Milan, taste the world-class design and appreciate the beauty of European classical design.

Persistence and innovation "to boost Chinese design is the highest responsibility of my generation"

In 2017, Conraden was the only participating furniture brand in Milan Furniture Fair in China, highlighting the strongest sound of Chinese home original design power. Among them, the "combination chair" designed by Liu Hanhan is based on the core spirit of "integration of knowing and doing" and the high value of considerable, rewardable, usable and identifiable. It is 380,000 by Mr. Mario Boselli, honorary chairman of the European Design Center. High price collection.

In 2018, Conraden's chief designer Liu Hanhan once again led China's excellent design "new forces" to land in Milan, showing the world the growth and thinking of Chinese design. This year, Conraden is relying on a wonderful "2019ICAF Top Designer Forum and Conneden Special I am going to the Milan 2018 China Design Power Youth Awards Ceremony", Sanzhen Milan Furniture Fair, showing extraordinary design The appeal and global influence make the world see "China's strength."

"Choose the issue, and finally life, is not easy to downtown ingenuity" for Liucheng Han, the final design is his pursuit of his life, and as a designer, "my generation is designed to boost China's top play," which It is also Liu Yonghan who has been insisting and exploring for more than 20 years.

Liu Hanhan as an important promoter of Chinese original design
Participate in the dialogue of the top Italian designer forum

In the insistence on innovation, Liu Hanhan let Chinese furniture enter a new field that combines traditional and modern, Chinese and Western styles, from the first person of metal glass furniture, the pioneer of solid wood fashion, the first person of fashion mahogany... The foundation runs through the past and the present, blends with China and the West, and adheres to the "avenue to simplicity" and innovation.

The development of home design requires the advancement and inheritance of generations of generations. This is also the original intention of Liu Hanhan to actively promote "I want to go to Milan" and the top designer forum of China and Italy. One can touch a city, and one can change an industry. Driven by Liu Hanhan, more and more people of insight in the Chinese design community began to join, let the world see the original light of China and write a new pattern of world home design.

? Source: furniture of fans: Chen Yuyan

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