Metal Door Hooks,Door Hooks,White Door Hooks,Black Door Hooks Xiongyang Household Co., Ltd , https://www.yjkitchen-manage.com
Discipline 1: Everything is Strategy-Driven
When starting a packaging design, the first step is to understand the product's marketing strategy. If it's a new brand, you need to focus on its value proposition and tone. For an existing brand launching a new product, continuity is key. In short, the design direction must align with the product's innovation, follow-up, and upgrade strategies. A strategic mindset ensures a solid foundation for your design work.
In 2003, the East E-Jiao Group of Fortune Service repositioned itself as "China’s No. 1 Nourishing Brand," shifting from female nourishment to comprehensive wellness. As part of this expansion, they introduced Hailongjia oral liquid. Initially, the packaging was designed with a visual consistency similar to E-Jiao, which led to confusion in the market. After collaborating with Fook Lai, they adopted a “brothers and sisters outfits†strategy—ensuring both products shared visual harmony while maintaining distinct identities. This approach was well-received and even featured in the “2005 Terminal Marketing Yearbook.â€
Discipline 2: Everything is Market-Centered
The main purpose of packaging design isn’t just about aesthetics—it’s about positioning, marketing, and reaching the right audience. The market is like a university where competitors are our teachers, companies act as supervisors, and consumers provide the final feedback. Therefore, packaging design must be developed around real market needs. Often, designers come up with ideas that are rejected by dealers or frontline staff, who struggle to articulate their concerns. To overcome this, designers must conduct thorough research, analyze the market, and create designs that are not only creative but also practical and persuasive for all stakeholders.
Take Besunyen, a well-known Chinese health tea brand. Their flagship product, Changrun Tea, gained popularity for its detoxifying effects in 2005. Under the guidance of Fook Lai, the design team conducted extensive field research, gathering insights from distributors and sales teams. They identified serious flaws in the old packaging—outdated visuals, lack of clarity, and poor quality. While some doubted whether changing the packaging would affect sales, the team insisted on a redesign. They enlarged the brand name, highlighted herbal ingredients, and refined the visuals to reflect the tea industry better. The new design was highly praised and earned recognition for both the company and Fook Lai.
Discipline 3: Everything is Research-Based
The success of packaging design depends not only on the talent of the designer but also on the methods used. Early-stage research is crucial—market analysis, data collection, and consumer behavior studies are essential. Designers typically spend two-thirds of their time researching and reflecting, and one-third on actual design work. Understanding how, when, and where the product is used, along with environmental factors, helps create a solid foundation for the design. This ensures the packaging remains relevant and impactful over time.
China Packaging Network believes that good packaging design must follow these three core principles: strategy-driven, market-centered, and research-based. With a strong foundation in research, a clear market focus, and a solid marketing strategy, such packaging is sure to stand out and succeed in the marketplace. 
Three disciplines to follow for successful packaging design
[China Packaging Network] Everyone knows that the packaging market is moving towards creative designs, but this creativity isn't random. Every design follows certain principles, and packaging is no exception. Today, the editors of China Packaging Network will guide you through three essential disciplines that excellent packaging design should follow.