On July 24, 2015, Jean Jacques Evrard, the chairman of the "Pentawards" — often referred to as the Oscar of the international packaging design industry — and his wife visited the Shanghai-based headquarters of Baotou (China). The visit was a significant milestone, marking an important step in strengthening collaboration between the global packaging design community and Chinese enterprises. During their stay, they engaged in detailed discussions about future business development strategies and plans for the upcoming award ceremony scheduled to take place in Shanghai the following year. The conversations were both friendly and insightful, highlighting mutual interests and potential opportunities for growth. In the evening, Mr. Evrard and his wife met with representatives from several renowned design companies in the Shanghai packaging design circle, including Three-Piece Design, Joyful, Qin Wei Design, Lin Xiaobin, and Qianhua Brand. The face-to-face dialogue allowed for a deeper understanding of the creative processes and challenges faced by local designers. It also provided a platform for sharing ideas and exploring ways to elevate the standards of packaging design in China and beyond. The event was captured through a series of photographs, showcasing the interactions between the international jury member and the local design community. These images reflect not only the professionalism of the meeting but also the enthusiasm and passion of the participants involved. This visit symbolized a meaningful connection between global design excellence and the rising talent in the Chinese market, setting the stage for future collaborations and innovations in the field of packaging design.

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