On July 24, 2015, Jean Jacques Evrard, the chairman of the prestigious "Pentawards" contest—often referred to as the Oscar of the global packaging design industry—visited the Shanghai-based headquarters of Baotou (China). Alongside his wife, he engaged in a meaningful and constructive dialogue with local business representatives. The meeting focused on future business strategies, collaboration opportunities, and preparations for the upcoming award ceremony scheduled to take place in Shanghai the following year. During the visit, several design firms from the Shanghai Packaging Design Circle were present, including Three-Piece Design, Joyful, Qin Wei Design, Lin Xiaobin, and Qianhua Brand. The discussions were both informative and inspiring, highlighting the potential for international cooperation and innovation in the field of packaging design. In the evening, the group continued their exchange through face-to-face meetings with designers and professionals from various creative studios. These interactions provided valuable insights into the current trends and challenges in the packaging industry, while also fostering a spirit of mutual learning and growth. The event was accompanied by several photo sessions, capturing moments of the visit and the collaborative atmosphere that filled the room throughout the day. This visit marked an important step in strengthening ties between international design leaders and Chinese creative talent, paving the way for future partnerships and shared success.

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