Packing weapon to win the terminal (below)

Fourth, convenient terminal tally tally

There are many times of tally replenishment in the store every day, and the workload is very large. The tallyber rarely has the time to carefully distinguish the products on the shelves. If product packaging can not clearly separate different varieties of different specifications, it will often make the counterfeit goods make up the wrong goods, causing confusion in the work. For example, a brand of braised ribs noodles and three fresh oysters are similar to the outside packaging, when the tavern saw only a few boxes of braised ribs, take goods to make time, only to find that there are a lot of braised ribs in fact, really fast Sold out is Sam Sun. No way to get it again. The tallyperson rarely moves his hands lightly when he moves the box. If the box is not done well, he is easily damaged and the small packages inside are scattered or even damaged.

Responsiveness Tips: Special consideration should be given to distinguishing between series packaging. For example, add some colors or small patterns as logos. And be easy to move, especially some smooth plastic or glass packaging should be easy to grasp, do not slide hands. In addition, the outer box of products that are packaged as fragile materials such as glass should be strong and shockproof.

Fifth, the convenience of terminal display

Place it smoothly. Many people come and go in the store, it will inevitably hit the shelves. If the package's center of gravity is not stable, it will fall when it is touched a little. If it falls, it will fall, and if it is heavy, it will fall on others. There are no more selling points for such merchandise, and procurement executives will not want to.

Responsiveness Tips: The shape of the package can be irregular, but the bottom must be flat and the center of gravity must be steady. If you do feel that it is necessary to do some special-shaped packaging, then you should wear a hole in the top, or a lanyard, the store can hang it on the hanger or hook. Otherwise, the tallyber simply does not know how to place it.

The right size. If the individual package is too large, it will invade other products. Generally, it will not be placed on the shelf from the top to the bottom of the 2, 3 gold position, and will be placed on the bottom. If it is too small, it is scattered or easily lost.

Special reminder: When the price of goods is low, the packaging is designed to be very large. Taking up a place, but not selling much money, will certainly be rejected by the purchasing director.

Respond to tips: Try not to design too big or too small packages. The design of the small package can refer to the form of the shampoo pouch package to connect the small package. How much is the customer tearing when he buys. At present, some products have already adopted this practice. Such as chicken, chewing gum, soup and so on.

Six, the store's shelf life requirements

Hypermarkets usually use fresh food as a selling point to attract customers. The profitability of fresh foods is generally higher than that of other commodities, which contributes a lot to the overall gross profit. The store places great emphasis on them. And consumers are particularly concerned about the freshness of this type of product. If the customer buys back and finds that a certain product has deteriorated, in addition to complaining to the merchant, he also thinks that the fresh food is not fresh, and no longer attracts fresh food in the store. Therefore, the store is very sensitive to the shelf life of the goods entering the market. This puts high demands on the function of product packaging.

Responsiveness Tips: Packing materials try to choose products that are guaranteed by reputation. Such as boxed milk, drinks can choose 'X Le aseptic brick' and other widely recognized carton packaging. Vacuum-packed packaging should not be handled with a sealed package. Packaging can do some tips on quality changes. If a safety valve is provided on the lid of the can, if the lid bulges in the middle, the contents have deteriorated. The identification of the shelf life of the production date should be obvious.

Case Special Comments: At the end of 2002, a sudden news broke out in Tianjin, and X Yuan milk was seized by the city quality supervision station. The reason was that the production date printed on the packaging was false. The quality supervision station raided the milk wholesale department in mid-December, and the packaging production date was in January of the following year. It really can be said that grabbing a thief to grab a smash, so that manufacturers are irrefutable. If this seizure occurred in the store, although it was not the responsibility of the store itself, the negative effect it brought was that any store would not want to see it or dare to imagine it. The imaginary production date is actually an unqualified package. The stores hated this unqualified packaging and rejected it.

Seven different requirements of different stores

Due to the difference in positioning and the target customer group, each store has different choices for entering products. Even if it is the same product, the store will also put forward its own different requirements for its packaging.

Hypermarkets such as Wal-Mart and Wanklong (Wankelong in Guangzhou are now renamed Yichu Lotus), Carrefour, PARKnSHOP, and Wanjia have generally higher purchasing power. Entry into the market is basically a type of purchase. The way is that the purchase volume is relatively large. Therefore, the goods entering the market are mostly in the form of large packages. Such as toilet paper, in addition to 10 capsules and 12 capsules, but also need 20 pieces of 24 pieces. In particular, stores such as Lotus, which mainly consist of group purchase, basically have only 24 pieces of equipment. In addition, large packagings for detergents and food oils are common in hypermarkets. The shampoo has been made 2 liters or even 5 liters. Originally only 600ml of soy sauce was sold together in pairs.

For example, supermarkets such as Minrun Island's domestic price, Harbour, and China Resources have a different customer base. The purchase volume of customers is generally not large, which determines that the packaging should be moderate. Or take the toilet roll paper as an example. Rarely do you see 24 large-sized packs, mostly 12, and even 6 small packs are not uncommon.

Responsiveness Tips: In the early stages of designing the packaging, reference should be made to marketing strategies. In order to focus on hypermarkets, we must consider the design of large packaging; in small stores, we may consider more small packaging. In fact, these two can be considered at the same time. In small packages, large packages are stacked on top of it. If two 12-ply rolls of paper are put on a film bag, they become 24 grains. If you think ahead, you can make a better design for the package. Designing some paper or plastic two-hole cards can easily tie the two small packages together, which is inexpensive and beautiful and practical. Such as soy sauce, drinks, detergents and other bottled products, especially suitable for this approach.

Source: China Marketing Communication Network