Typographic printing quote formula and success skills

Quote formulas and techniques:

(1). Carefully observe customer strength and customer printing.

(2). Carefully measure the sample size and paper quality and various postpress and prepress processes.

(3). Use the calculator to calculate the cost and profit in detail.

(4). Price quoted in pun, price is not high (refers to not higher than the customer's psychological price) price is not low (referring to lower than the peer price).

(5). Bargaining refers to the rationale and argument for negotiating a bid with the customer.

Such as: selection of paper size, good or bad paper, domestic and imported film, printing quality, delivery time, what kind of machine printing and other advanced. Good conditions for the other party to accept your offer.

(6). Demeanor: Sophisticated. Generous. Honest. Responsibility

(7). Language and qi: politeness, speak civility, talk after laughter, not humble.

4. School drafts and delivery tips:

(1). The school draft makes the other party pay attention, pay attention to the text, specification, color sample, delivery time, etc., and let the customer approve. Signature.

(2) Distribute customer's attention (product shortages) at the time of delivery to excellent introduction, customer care point introduction, and customer satisfaction as termination.

5. Withdrawal and payment tips:

(1). Explain the reason for the deposit to the customer:

A. Copying, Proofing, Investment Cost

B. Make customers sincere

C. Refused to deceive speech expressions to allow customers to understand the deposit inevitability.

(2) After the acceptance of the goods, the customer must sign the bill (delivery note), and then provide the customer with the receipt voucher (receipt. invoice) to allow the customer to perform the agreement or contract payment method.

Tell us more about the difficulties, talk less about each other, and let customers not pay a little sense.

In fact, due to other reasons can not pay, so that the other party's leader signed the payment and write down the next payment time.

6. Fault and quality problems how to deal with:

(1). The other party is at fault, according to the actual number and attitude of customers to resolve peacefully, so that the other party as far as possible to bear the paper money, printing fees, and other expenses, the consultation reached a consensus reached between the parties.

(2). Our fault can allow the other party to accept the purpose of the strong, to lower prices, gifts, the next reprint and other methods.

Source: HC Network Printing Industry Channel

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Sealing type

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Deep processing

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Delivery term


Payment terms


Lead time

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