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Songxi wooden tea set: stand up on the "ruins"
In the 1980s and 1990s, Songxi antique furniture was well known, and furniture factories closed down due to vicious competition. However, rich wood products
Production experience and more than 2,000 woodcut workers, but gave birth to a new industry Songxi wooden tea set: stand up on the "ruins" reporter Liu Hui Wu Liuwei correspondent Ye Wei Li Dianli
On the 20th, Wu Liangxi, who has 15 years of woodworking engraving experience in the production workshop of Songxi County Changhong Arts & Crafts Co., Ltd., is burying his head in the "side carving" of the wooden tea tray. The hand fell from the knife, and a piece of rosewood with a tea tray was formed. The pattern of "Pisces Yuehe" slowly appeared.
Master Wu, who worked in Wenzhou Furniture Factory for seven or eight years, returned to Songxi two years ago. "When I went home for the New Year, I saw that the enterprises that made the wooden tea sets in Songxi got more, and when they made furniture and made tea sets, they came back."
The return of Wu Liangzhuo is a microcosm of the prosperity of Songxi wooden tea sets.
The past scenery is no longer
It is no accident that the tea industry has risen strongly in Songxi.
As early as the 1980s, Songxi antique furniture was well known in the country. Driven by the Songxi Arts and Crafts Factory, this industry entered its peak in the early 1990s. At that time, there were more than 100 furniture manufacturers, and there were more than 2,000 engraving workers. The “antique furniture street†of Hedong Township has attracted buyers from all over the country.
However, after more furniture factories, vicious competition has emerged. Pressing the price to grab customers, reduce product quality, and the variety is not updated...
The signboard of Songxi antique furniture has gradually been smashed. Between 1998 and 2000, the furniture factory in Songxi almost disappeared, and many engravers had to work in Putian, Wenzhou and Guangdong.
“The antique furniture industry occupied an important position in the economy of Songxi County at that time, so that in the years when the bank collapsed, the street was cold and clear.†Wu Minglin, general manager of Changhong Company, still sighs for the decline of the antique furniture industry.
However, the rich experience in the production of wood products and more than 2,000 woodcut workers have given birth to new hopes.
Take the "tea" Dongfeng
In recent years, with the growing domestic tea culture and the famous name of Wuyi Rock Tea, the Songxi wooden tea set industry has gradually emerged on the basis of the original antique furniture production.
In the factory of Changhong Company, there are piles of imported wood for several trucks. “These are ebony and rosewood that have just been imported from Africa at the end of last month. They are the raw materials for the production of tea trays.†Wu Minglin said, “The company received an order for solid wood tea trays worth more than 3 million yuan.â€
In order to survive, Changhong has decisively changed to a federal sofa, and later changed to plate furniture and custom wedding furniture according to market trends. Wu Minglin found in various places that there are more and more tea drinkers, and the market demand for high-end tea sets is growing. In 2006, Changhong began to make wooden tea sets. Today's Changhong uses imported wood to produce high-grade solid wood tea trays. It has 5 offices in Beijing, Zhengzhou, Jinan, Guangzhou and Yixing. The output value will reach more than 20 million yuan this year.
The development of Zhang Ding, the head of Shengding Tea Set Co., Ltd., is slightly different from Wu Minglin.
Born in Songxi Arts and Crafts Factory, he went to Xiamen for development in the collapse of the antique furniture factory. He worked as a factory director for 6 years in the tea factory. In 2005, he returned to Songxi and became the first natural person to register the tea set trademark in the county. In the following year, he started a tea business with a partner, and applied for the provincial famous trademark last year.
Shengding Company has a strong sense of innovation. Since the beginning of this year, it has developed 9 tea sets, which are favored by the market. Today, the company has more than 60 workers and an annual output value of over 10 million yuan.
In Songxi, there are more and more people who are turning to wooden tea sets like Wu Minglin and Zhang Qiang.
Front car cover, rear car ring
With the foresight of antique furniture production, the Songxi tea industry recognizes that only by changing the traditional business model of family-based, integrating resources, unity and cooperation, can we exchange for the sustainable development of the tea industry.
In April last year, the Songxi Tea Set Chamber of Commerce was established and there are 27 member companies.
When talking about the benefits of the Chamber of Commerce, Wu Minglin opened the words: the Chamber of Commerce regularly meets and exchanges, learns from each other's strengths, and some members encounter problems in production, and solve them with a little bit of other members; to prevent vicious competition, members try to avoid producing similar products. Grouping to buy wood, with bargaining power; customers can communicate with each other, can not make products that customers need, can introduce to other members...
Dong Jinjun, general manager of Zhanlu Arts & Crafts Co., Ltd. is an active member of the Songxi Chamber of Commerce. He studied e-commerce and has many years of experience. After returning to Songxi, he realized that more than 90% of his wooden tea products were sold online, which not only increased sales but also saved marketing expenses. Driven by it, Songxi has six wooden tea companies that open stores on Alibaba, accounting for 20% of the county's total sales.
Various departments of Songxi also vigorously support the development of tea business. Under the support of the industrial and commercial departments, the member companies of the Songxi County Tea Sets Chamber of Commerce have strengthened their brand awareness and have owned 6 registered trademarks, among which “Changhong†and “Shengding†are provincial famous trademarks; Songxi is in its provincial economy. In the development zone, a specialized tea garden production park has been set up, and some enterprises have already put into production...
Today, the tea business association members have as many as five or six hundred tea sets. It is expected that the output value of this year will exceed 200 million yuan, a year-on-year increase of 50%. The market share of wooden tea sets will account for more than 40% of the country, and it will become the largest wood in the country. Tea production base.