Trademark Protection New Technologies

The misappropriation of trademarks has caused an impact on almost every aspect of our daily lives, and the amount of illegal copies has continued to grow. In 2003, the value of forged products confiscated by the German Customs alone was 178 million euros, an increase of 134% over the previous year. According to estimates by the German anti-piracy association, such counterfeiting activities have destroyed as many as 70,000 jobs in Germany each year, and as many as hundreds of thousands worldwide. These statistics highlight the fact that action must be taken and packaging workers can make a greater contribution to this.

1. Cheap and reliable CI imaging Recently, Israel’s StarboardechnoLoSieS has developed a cheap and reliable new technology that uses encrypted 2D and 3D images as security markers. These images are invisible to the naked eye but can be seen through a special decoder lens. This image can be added using one of a variety of printing processes, including offset, gravure, and flexo. Before performing normal prepress processing, the customer-supplied file is processed with special software. This process delicately processes pixels and segments so that the information embedded in the image is not visible to the naked eye. Even if these “hidden images” can be copied or decoded, they are extremely tight and costly. Even if they are successfully copied and decoded, they can still be distinguished. Since the scanner can only capture visible images without the encoded data, one of the advantages of this technique is that the required decoding lens requires neither power nor special chemical methods - it is unique The formulated image for special programming is just like a lock for a key.

2. DNA markers and optical nanographies Two other anti-counterfeiting processes have been developed by the German company Identif FeChnoLogieS. One type of molecular fingerprinting based on synthetic DNA is another type of “lock and key” that provides advanced protection. It can generate customers between 10th and 12th powers and 10th to 16th powers. The special code is printed directly onto folding cartons or other products. The second process is a high-level anti-counterfeiting mark that is accomplished with optical nanocodes. This method is to equip the package with a tamper-evident stamp in the form of a label consisting of an emissive layer, a barrier film, and a metal layer containing nanoparticulates. The process uses more than 15 parameters for encryption, and similar elements such as company logos can also be added.