Lagerg wardrobe: building a healthy home in China

Lagge Wardrobe Managing Director Fang Deming, General Counselor Liu Xiaohong

[Reporter]: I am very pleased that Mr. Fang and Mr. Zhang have accepted an interview with Pacific Home Network. What new products and technologies have been brought to you by Lagerg?

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[Liu Xiaohong]: The first product is the environmental protection material - Liwei board. First, this material is very environmentally friendly. The environmental protection grade is E0. In the civil use, the E0 level is very very small. Formaldehyde has always been a problem. The biggest problem of Chinese furniture, Liwei board solved the environmental protection problem of the wardrobe on this one. This kind of material is used less in the custom wardrobe industry. Many years ago, the recognition of the force board was not very high. Gege valued the environmental characteristics of this material and began to develop it in a custom closet. It is very forward-looking. Second, the material is very light, much thicker than ordinary materials, but it is much lighter. This new type of Materials are very convenient in production, transportation and home use.

[Reporter]: Now the reaction of the home industry is relatively cold this year, especially the downturn in the real estate industry is to increase the chill of home furnishing enterprises. Does this situation have a relatively large impact on Lagerg?

[Fang Deming]: Although the real estate industry has been relatively sluggish recently, the rigid demand still exists. In the next few years, the custom wardrobe industry is still a period of rapid development. Lager has our unique Liwei board, and we have developed and experimented a lot. In the year, and only using advanced equipment to complete the entire manufacturing process, Lagerg has been a leader in the industry, differentiated operations, special operations, we will provide consumers with more cost-effective products, so I think this situation Will not have a big impact on Lager.

[Liu Xiaohong]: Lagerge has always attached great importance to the development and application of new environmentally friendly materials. The ability to innovate has always been the strength of Lagerg. In the market process, companies with innovative capabilities, brand awareness, and products that satisfy consumers are satisfied. There are not a few sales that are not good. On the contrary, for those enterprises that are not creative, they will be eliminated by the industry sooner or later. Now the Chinese people are becoming more and more environmentally aware. The use of the new Liwei board allows consumers to use the wardrobe to cut through. It is both environmentally friendly and safe, so although the real estate is in a downturn, it is spring for the companies with innovative capabilities.

[Reporter]: The emergence of the network has made the information of the pros and cons of more enterprises in the sun. How do you view the impact of the network on the development of the enterprise?

[Fang Deming]: The Internet is an indispensable source of information for modern people. His advantage is that communication is faster, and good and bad can be spread quickly. But we must correctly understand the network, there is reason to exist, the network It provides a way for our company to quickly spread the knowledge and information of enterprise products, let more consumers approach the enterprise and know the products, share the consumption experience through the network, buy the products that are most suitable for them, and let the unscrupulous merchants The bad behavior is exposed in the sun, so that the vast number of consumers will resist it and enhance the transparency of information. The network will actually close the distance between enterprises and consumers. Good companies and responsible enterprises will feel the network. Well, irresponsible businesses will be abandoned by consumers.

Become a healthy home in China

　　 [Reporter]: Nowadays, companies pay great attention to the effects of brands. How do you think about the impact of brands on a company?

[Fang Deming]: Our brand of Lagge is the responsibility, and we can build the future with responsibility. Lagge's positioning is to become the promoter of China's healthy home. We develop productivity and build a low-carbon board for ecological home. The concept and brand positioning are all around this center. We are not only doing a home industry, Lager and our dealers are also doing an environmentally friendly business, doing a negative job for society, employees and consumers. Responsibility has something to contribute.

[Liu Xiaohong]: Brand is the life of a company. His value is not only reflected in the product, but more importantly reflected in the business philosophy of the company. Just like the responsibility of Fang Zong, the responsibility is regarded as the core value of a company. Therefore, enterprises will pay attention to environmental protection, pay attention to the vital interests of consumers, and send safe and healthy good products to thousands of households. Enterprises are like one person. No matter how people dress up, how to pack them, the final value is still human character, business pair The society has feedback, it is helpful to the dealers, responsible to the consumers, and finally will be accepted and loved by the society and consumers, and the enterprise can also achieve long-term development.

[Reporter]: Ok, thank you Mr. Fang, thank you Teacher Liu for accepting our interview!

[Fang Deming]: Thank you.

[Liu Xiaohong]: Thank you.

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