■Collector Zhu Yuxiang's 10-year focus on collecting 1980 domestically produced toys in June to participate in the Citizen Culture Festival Collection Competition This version of the toy (picture) is Zhu Yuxiang collection Zhu Yuxiang, born in 1979, is a cultural worker at the Jiangning Road Street Cultural Center in Jing'an District. In 2003, Zhu Yuxiang embarked on the "no return" of collecting toys under a chance, and it was 10 years. At that time, Temple storefront shop selling children's stroller are dealing with a group of Hong Yuan toy factory toy, he accidentally saw his own childhood had been repeatedly playing the "stove", collected since the road out of control. Zhu Yuxiang resold or exchanged the European and American and Japanese blood toys of Transformers , One Piece, and Saint Seiya in the home, and turned to concentrate on the domestic toys made in the 1980s. Why is it only in the 1980s? Zhu Yuxiang, who is a self-proclaimed "non-normal human", explained that at this time, he began to grow and remembered life. "At that time, we were still using food stamps to buy raw fried bread, and 1 cent can still buy things. A toy can be played for several months.†Most of the ways he collects toys are purchased from domestic and foreign websites, or exchanged with other toys that he has repeatedly owned. Sometimes, the toy exhibition can receive donations from some good people, slow. Slowly collected more than 1,000 pieces of industrial products, that is, the quantitative production of toys from the factory assembly line accounted for the majority of Zhu Yuxiang's total collection. Everyone else is a rare thing, but he has toys that everyone has, or have seen it before. "This shows that our childhood is the same." In June this year, Zhu Yuxiang will take these cute things to participate. The first civic culture festival collection contest. It is reported that the competition will be launched on June 8th at the Sanshan Hall in Huangpu District, Shanghai. The 100 collections (including toys, theater tickets, cloisonne, etc.) selected by the preliminary and finals will be displayed in December. (Specific time and address to be determined). Japan has a dream, we have a black cat sheriff Zhu Yuxiang's heart includes a burgundy sheet metal material and a toy Shanghai brand sedan produced in the 1960s. He bought it online from a Bulgarian. Zhu Yuxiang said that in fact, as early as six years ago, he had already seen this iron car in Yibei. At that time, the toy had been rising since the start of the $10. He thought that he could buy it for $200. Sold to other people for $400. The Bulgarians certainly didn't understand the value of this toy. Zhu Yuxiang later took it for $100 and it was "earned". Recalling that Zhu Yuxiang was only 5 years old when the long animation "Black Cat Sheriff" of Shanghai Meiying Factory was launched. Through the popular broadcast of "Black Cat Sheriff" in the country, a series of derivative products related to the black cat sheriff came out in China, and the black cat sheriff version of the ice cream was born at that time. Zhu Yuxiang received a black cat police car for seven or eight years, a total of 15 collections, Kangyuan toy factory, Shuguang toy factory, Shanghai Toys 10 factory and many other toy factory's factory version. "Japan has a dream, we have a black cat sheriff!" Speaking of the Doraemon toy exhibition held in Xintiandi, Zhu Yuxiang said quite a bit. Zhu Yuxiang has a lot of research on the old toy factory in Shanghai. In the past, in order to find the information of the old toy factory, he often chats with the old residents around the toy factory. On one occasion, he actually found an old aunt who had produced a black cat sheriff toy. Aunt said that he had to assemble a number of black cat sheriffs every day, which was very large. Zhu Yuxiang has thus remembered which types of toys will be produced in Shanghai Toys No. 1 to No. 15 factories, because they are all products of the planned economy era. Although these toy factories belong to one unit, they are all named after the number. “At the time, Shanghai accounted for the majority of the total exports of domestic toys, while Shanghai Toys No. 1 and Kangyuan Toys Factory (also known as Shanghai Toys No. 2) accounted for the vast majority. So there are 'Chinese toys in Shanghai, Shanghai’s toys are in Kangyuan’s saying.†But the Kangyuan Toy Factory, which began producing toys from the Republic of China, has not found its traces. Match Box is a toy produced by Shanghai Global Co., Ltd., a joint venture between Shanghai, Hong Kong and the United Kingdom. The company has been operating for 20 years since 1984 and has produced hundreds of millions of cars called Match Box. Zhu Yuxiang has more than 100 Match Boxes including ambulances, garbage trucks, fire trucks, trucks, buses, racing cars, lighting cars, and TV broadcasters. This year he plans to hold an exhibition for this series of Match Boxes. "Goodbye, matchbox." Also able to resonate with Shanghai natives, there is probably a "gas stove" with complete facilities such as pots and pans. "Shanghai is the first city in China with gas stoves, so this toy has just come out close to life. Zhu Yuxiang said that before the local Shanghai toy designers would do their design with great care, not only their own design ideas, but also the works they designed to fit the life. For example, the bears will take pictures, the hens will lay eggs, they will get used to The toy expresses common sense and state of life. Nowadays, not only the design strength of local designers in Shanghai has become weak, but also the heroic state of European, American and Japanese toys, which usually do not have such a temperament. Zhu Yuxiang also a small collection of girls will like toys, such as Rattus poodle, piano does not fall, tumbler and so on. The yellow-haired poodle is usually a festive arrangement placed by the newlyweds when they are married. The stripes of the piano are basically divided into red, green and blue colors. They also have double-sided colors, and they can make sounds when shaking. Many people see these toys and can turn themselves back to the time when they are warm and sunny. With the resonance of the tiny happiness Zhu Yuxiang's most enjoyable thing is probably to show these toys to the same look at the exhibition. Usually, there will always be a group of people who are excited to surround and say, "Oh, this is what I have!" This unexpected recognition makes Zhu Yuxiang feel a kind of "spurt" happiness, "originally everyone's childhood All the same, suddenly I feel that I can talk without words, this is the pleasure that other things can't give myself." This is actually not difficult to understand. When Zhu Yuxiang was born and raised, it was at the beginning of the domestic reform and opening up and the release of the planned economic system. The wages of the parents had risen and the one-child policy had begun to work. Every family had increased their investment in children’s toys . A toy can always be produced everywhere in the country. The most important feeling that these toys bring to Zhu Yuxiang is not satisfaction and achievement, but the kind of tiny happiness that comes with resonance. He does not accept these toys because he wants to seek comfort from the past, but feels that it can warm himself or warm others. In the craziest time, Zhu Yuxiang wanted to buy if he saw nothing. After getting married in 2009, he began to have a rational and targeted collection. Zhu Yuxiang's wife has no objection or support for his collection. His parents are very tolerant to him. In the old house, he also created a small attic (upper and lower floors, 6 square meters) to give him toys. Of course, there are also opinions about relatives and friends. At first, he felt that he was "not doing business." In the past two years, he discovered that he is really willing to chase "dreams", and those who like to collect toys will probably be kind. People, "fallen" is not where to go. Zhu Yuxiang’s two-year-old son doesn’t like to use the iPad to cut fruit, but he likes his Match Box. Zhu Yuxiang usually seals the display of toys. It uses plastic bags, dehumidifiers, and newspapers to wrap them in boxes. There are more than 40 large sorting boxes and more than 30 cartons. I can't always see my love things, and it's a pity that outsiders can't help. Not only can't you put it down at home, the more important reason is to protect the toy from moisture and dust. Especially after the iron toy is wet, the damage is often incalculable. However, although I have been staying in the dark box, the time for the toys to come out is always there. For example, Zhu Yuxiang has organized more than ten exhibitions for them, and they have entered the World Financial Center, Joy City, Children's Museum, and Mass Art Museum. They also entered the Grand Gateway, the China Pavilion of the World Expo, and the Lujiazui Greenland. “My dream is to open a toy museum. The exhibition has been realized. The next 20 years will be the foundation for the toy museum.†With the help of the mass art gallery, Zhu Yuxiang framed all the toys into a toy commemorative book and printed 1,000 copies for friends. He didn't count how much he spent on the road to the collection for ten years, and never thought about auctioning his most precious toys. He is willing to take the initiative to keep his childhood, but he is not willing to use money to quantify the existing value of toys. "Whether it is a collection or an exhibition, I don't want to involve too much economic benefit. My childhood is very pure. I also I hope that this innocence will be brought to life in the future. People say that Gemini will not insist on doing one thing honestly, but the complete collection of toys in the 1980s is probably something that I will continue to do in my life."
Most of us go through our lives eating
potato chips without ever stopping to think about the bag that they come in.
Potato chip bags? Well, I`m not going to explain to you why those bags are only
half full but rather why the packaging itself is far more interesting than is
apparent at first glance. You see, everybody knows that the packaging does have
a significant impact on the taste of the food (amongst other things like the
longevity and the marketability of the product)
When you take a moment to consider the many
functions that chip packaging must provide, the complexity of the bag and its
materials actually makes a lot of sense. The bag must be able to protect the
contents from environmental moisture; otherwise, you`d have soggy chips every
time you packed a bag in your lunchbox with an icepack or cold drink. On the
other hand, you don`t want grease leaking through the bag and getting all over
the place. And let`s not forget that fats are very vulnerable to absorbing unwanted
odors and tastes.
The reason why those bags are rather
complex is because they are supposed to keep contaminants and moisture outside
while simultaneously preventing the leaching of it`s own components. So how
exactly are they doing it? With multiple layers of polymer materials. The bag
itself consists of various layers of polymers and a thin layer of aluminum foil
which acts as an oxygen barrier.
Potato Chips Packaging needs to be strong
enough to withstand normal handling, but still be easy to open when you`re
ready to dig in. All the materials used must be food-safe and approved by the
government, so they have to be things that won`t leach chemicals into the
chips. To top it all off, the package design has to be attractive and
informative so that consumers will choose your brand of potato chips out of the
dozens of options available.
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1 The “gas stove†produced by Kangyuan Toys Factory is an ideal prop for many girls to play.
2 "Cigarette brand" is the most commonly used object for boys after 80 years.
3 "Black Cat Police Car" was a luxury toy at the time.
Remember the Shanghai-made toys of the 1980s?
Zhu Yuxiang, born in 1979, is a cultural worker at the Jiangning Road Street Cultural Center in Jing'an District.