Guangdong furniture production will be the first in the country to build the country's largest industry

HC Coatings News: Guangdong Province is the most important production, distribution and export base for the Chinese furniture industry. With its perfect industrial supporting capacity and strong logistics efficiency, Guangdong furniture industry has formed an unparalleled industrial advantage. It has firmly occupied the leading position in the domestic furniture industry and won the “China Furniture Watching Guangdong” and “World Furniture Guangdong Making”. Reputation.

The position of the leading cockroach is unquestionable

The furniture industry is a traditional advantageous industry in Guangdong Province. It is a key traditional industry that the provincial party committee and the provincial government require to “enhance brand and promote high-tech transformation”. It is also an important role for Guangdong in implementing the “double transfer” and “expanding domestic demand” strategies. The people's production industry. Faced with the historical opportunity of economic restructuring and industrial transformation and upgrading in Guangdong Province, Guangdong furniture industry is facing new development opportunities in terms of industry scale, industry benefits, and solving employment and social contributions.

At present, Guangdong furniture production is mainly distributed in Dongguan, Shenzhen, Guangzhou, Foshan, Zhongshan, Jiangmen and other places, the product categories involve solid wood, panel, office, classical mahogany furniture. At present, Guangdong has become the most developed area in China's furniture industry and the largest export base in the Asia-Pacific region. Its output value and total sales account for one-third of the country's total, while exports account for about 50% of the total. The industry has about 8,000 companies and more than 1.3 million. Practitioners.

Four major sectors to create a furniture industry cluster

In recent years, the Pearl River Delta region has become a hot spot for the transfer of furniture industry in Guangdong Province, mainly to reduce manufacturing costs and expand development space. Experts said that the formation of several major industrial clusters in Guangfo, Guanshen, Zhongjiang and the Pearl River Delta has two advantages: First, the construction of industrial parks is conducive to the formation of industrial clusters, quickly respond to market changes and reduce production costs; Division of labor, some regions and enterprises to carry out industry segmentation.

Guangfo plate: the advantages of big brands are obvious

The Guangfo plate is dominated by Shunde Longjiang and Lecong. Its large brand has obvious advantages and belongs to the industrial area with furniture materials, manufacturing and circulation. It reflects the different stages of the ecology of the whole industry and the growth of the Guangdong furniture industry.

Shunde furniture market forms a complete industrial chain of woodworking machinery, hardware fittings, coating chemicals, furniture trade, etc., and all have certain scale and strength. Shunde is located in the center of Yunnan, Guizhou, Guangxi, Hainan and Vietnam. It is backed by huge timber resources, with sufficient raw materials and convenient transportation.

Longjiang is the country's largest base for furniture and auxiliary materials. It is known as the capital of Chinese furniture materials and is also a major town in China. According to incomplete statistics, most of the more than 8,000 furniture raw materials, accessories manufacturing and furniture manufacturing enterprises gathered in Shunde are in Longjiang. Longjiang's furniture raw and auxiliary materials play a vital role in the development of the entire Guangdong furniture enterprise and even the national furniture industry.

The Pearl River Delta region has a large population density, strong consumption power, and large use of furniture. Unlike Shenzhen and Dongguan, which are mainly Hong Kong-owned and Taiwan-funded processing industries, Shunde's main products do not depend on the international market, and its domestic market share is stable. .

Wanshen Plate: Innovation Industry Base

The Dongguan-Shenzhen plate is dominated by export enterprises and the first-mover enterprises in the national market. Most furniture enterprises are expanding in scale, and gradually move toward the development stage of the brand headquarters and R&D headquarters. Shenzhen Longgang, Dongguan Houjie and Dalingshan are the main gathering bases.

Furniture is a characteristic industry of Houjie Town. At present, there are nearly 400 furniture enterprises and more than 10 professional furniture markets, with more than 100,000 employees. The 5km long furniture boulevard is a large-scale distribution base for furniture and machinery, materials and accessories in the Pearl River Delta region, and has a well-known furniture exhibition as a promotion platform. At present, Houjie is starting from policy services, technical support, exhibition trade and other aspects to guide the furniture industry from traditional industries to creative industries.

Shenzhen International Furniture Fair is a professional exhibition with the theme of “Innovative Design”, which is well-known in China and abroad. The total number of visitors has exceeded 1.5 million. The Shenzhen Exhibition has become the publishing platform for leading the trend of Chinese furniture design and becoming a small and medium-sized enterprise. Growth platform and incubator for emerging companies.

Zhongjiang plate: specialization and specialization

As the differentiated positioning of Guangdong furniture, the mahogany furniture production base of Zhongshan Dayong has initially formed its own style, and Dongsheng Office Furniture has occupied the prominent position of the professional office furniture town in China.

The mahogany furniture industry in Zhongshan City is well-known throughout the country. The production and sales of mahogany furniture in the city occupy a pivotal position in China. The production and sales of mahogany furniture in Zhongshan City are mainly concentrated in two famous mahogany furniture towns—Dayong Town and Shaxi Town. The output of mahogany furniture in the two towns accounts for 97.2% of Zhongshan City. Dayong Town is one of the largest mahogany furniture production bases in the country. There are more than 200 mahogany furniture factories in the town. The mahogany furniture produced is famous throughout the country and is sold well in Europe, America, Southeast Asia and other countries and regions. Shaxi Town uses the professional clothing market. Experience has begun to build the mahogany furniture expo center and business center, which has quietly become the country's largest professional market for mahogany furniture.

Pearl River Delta: expanding development space

As the key stage of the transformation and upgrading of the core area of ​​the Pearl River Delta, which is the focus of Guangdong's economy, the Pearl River Delta region is emerging as a new highland for the development of new industrialization in Guangdong through closer cooperation.

The rapid rise of the industrial belt in the Pearl River Delta region has led to a benign development trend in the Pearl River Delta and surrounding areas. After the Pearl River Delta realized the transfer of some industries, it has vacated the development space to increase the development of technology and capital-intensive industries, and is accelerating its promotion to a world-class manufacturing base with high-tech and moderate heavy-duty as the new features. A large amount of foreign investment has been absorbed, and for the first time it has leapt to a new stage of rapid development.

Adjustment and upgrade: to build the country's largest industry

With the "Twelfth Five-Year" countries promoting the transformation of economic growth mode, Hou Kepeng, executive director of Shenzhen Furniture Industry Association, expects that the furniture industry will also usher in the best opportunity for transformation. The market output value in the next five years is expected to exceed the automobile industry and become China. The first big industry.

In March 2013, the 5th Guangzhou Home Design Exhibition was held in Guangzhou Pazhou Complex. Wang Ke, president of Guangdong Furniture Association, revealed at the Guangdong Furniture Industry Design Conference held during the exhibition that the proportion of original design of Guangdong furniture industry since 2010 It has increased by 10% for three consecutive years and has reached 30% at present, leading the country and close to the European and American levels.

"This proportion is even close to the level of developed countries in Europe and America, which means that the Guangdong furniture industry has entered the stage of rapid development of new products." Wang Ke said. However, he also pointed out that "the original design products of the furniture market in Europe and the United States account for 1/3, and the brand cycle is more than 5 years. Although the proportion of original design in Guangdong furniture industry is close to Europe and America, the brand cycle averages about 3 years. The gap is very obvious!"

“The market is forcing the industry to upgrade its innovative design capabilities.” Wang Ke said in an interview that the homogenization competition, price wars, plagiarism and other chaos in the Guangdong furniture market in recent years have caused the industry to face up to its original brand weakness. Development bottlenecks such as low added value of products and poor self-development capabilities. "Only by vigorously developing innovative designs and realizing industrial transformation and upgrading, can we create a new situation in the development of Guangdong furniture manufacturing industry and continue to maintain its leading position in the country."

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