Taobao time machine affects the consumer memory of the whole people

What have you bought in the past ten years? ---- Shanghai, Beijing, Hangzhou, Shenzhen, Guangzhou are the top five online shopping capitals ---- Chinese people pay for the security of 1.96 million "uneasy mother" forget the domestic milk powder ---- 80, 90 refused to grow "over age Children" reached 16.88 million

The story is completely reversed.

In 1999, an "Internet Survival Experiment" was staged in Beijing. The experimenters were locked in a transparent house and tried to rely on online shopping to prove to the outside world that they could survive. Now, the original "behavioral art" has long been part of everyday life. "For health, you should go out," the mothers said, complaining that you were too immersed in the network and took the parcel from the courier. “Taobao 10th Anniversary Time Machine” led each user to review the history of change. This online interactive product is officially released today. When you open it, you can see your consumption status from the establishment of Taobao in 2003 to 2013. During this period, how the changes in society affect everyone's consumption concept. A small "Time Machine" takes us to carefully understand the details of China's macro economy. We have seen that in the past ten years, the Chinese have begun to pay for their own security. The cost of buying foreign milk powder for parents has reached an average of 8343 yuan per parent. We have seen that after 80s and 90s, it became the main force of toy purchase, maybe Because we don't want to grow up; we also see that more than 100 million Chinese people have bought Korean products and explored their fashion outlook. Product managers said: "Every purchase is your expression, Taobao silently records for you." Dear, our common ten years.

The beginning of the house era, Shanghai, Beijing, Hangzhou is the online shopping capital.

We are gradually moving all our lives to the Internet, and the era of the house begins. We get food and water from the internet, get books and spiritual pleasure, and even get sports. Do you know what the favorite sports of Chinese netizens are? It is not ping-pong or basketball. Taobao data shows that it is an online game. More than 38 million game fans have purchased related products. In traditional sports, swimming is in the first place, and the number of related goods is the largest. What is the favorite board game for Chinese people? Young people may say that it is a three-nation kill, but the data shows that the most popular board game products in ten years are mahjong, then poker and the Three Kingdoms, showing that it will take time for the new wave to catch up with the tradition. In the past decade, developed eastern cities have led the wave of online shopping and are the forerunners of a comprehensive “internetization” of life. According to the proportion of online purchases to the total purchase amount, Shanghai is China's well-deserved online shopping capital, followed by Beijing, Hangzhou and Shenzhen, and Wuhan and Chengdu are also in the top ten. If compared by province, Guangdong and Zhejiang rank the top two. With the popularity of online shopping, perhaps a more virtual urban landscape will slowly emerge. Science fiction writer Liu Cixin commented, "One day people will live more in this kind of cyberspace than in real cities, more free and more colorful. Virtual space will replace the real city and become the main human being in the future. The place of life."

After the tainted milk powder, 1.96 million "uneasy mothers" only buy foreign milk powder Shanghai "uneasy mother" most

"Milk powder, food supplements, bottles, and tableware are all in the United States. Urine is not wet in Japan, toys are also in the United States, and skin care is also in the United States..." Newcomer Pan Pan counts the supplies she just bought for her baby. The heart hurts the money that I spend. From the perspective of time machine, this era of security consumption began in the fall of 2008. That fall, a "melamine" tainted milk powder incident that shocked the country occurred. Prior to this, most of the mothers bought were domestic milk powder. After the outbreak of the tainted milk powder incident, domestic milk powder was strongly impacted, with sales falling by 41%. Although this matter has been going on for nearly six years, the uneasiness of Chinese people about the quality of domestically produced milk powder is still fermenting. Today, 1.96 million mothers only buy foreign milk powder like Panpan, and this number is still growing. If you want to know where the 1.69 million “uneasy mothers” are mainly, Shanghai and Beijing are the two most concentrated domestic high-voltage cities. Among them, Shanghai, which has developed online shopping, is 9.5%, which is the area that pays the most for “consumer security”. People’s spending on security has risen to an unprecedented level. Taking milk powder as an example, according to Taobao statistics, since September 2008, parents have spent 16.3 billion yuan on foreign milk powder, and each parent spent 8343 yuan. The sense of security is not limited to the need for children related to milk powder. The tainted milk powder only opened the prelude to the uneasiness of the Chinese people. After various disasters, many people began to prepare for the crisis: After the 512 earthquake, 245,000 people purchased the first aid kit; the big water in Beijing, the volume After walking 37 people's lives, 2.15 million safety hammers have flown to all parts of the country since then; the PM2.5, which was boiling at the end of 2012, has broken the Beijing mask, and so far 46 million masks have been consumed; The outbreak of avian flu has brought 450,000 boxes of Banlangen into everyone's medical kit. This shows that we have already entered the era of security consumption.

80, 90 long, 16.88 million "overage children" pay for toys, one-third of the plush toys were bought after 90

The drawer is filled with hundreds of old game cassettes, and the TV is full of old-fashioned game consoles of all ages. The decoration house must be specially designed to make a model, and friends can play together with table games. This image seems to be in the traditional impression. The adults are far apart, but they have become the group characteristics of the 80s and 90s. Over-age children derive from the English "kidult", which refers to adults who are adult but still have a child's special mentality, personality and even fun. As the 90s entered the ranks of late marriage, the team of over-age children has grown stronger. Data from Taobao.com shows that in the past 10 years, a total of 8.09 million consumers aged 30-39 have bought toys online, and more toys have been bought by 16.88 million consumers between the ages of 18-29. Children overtake the 30-year-old, and most of the people who have children under the knees become the main consumer of toys such as board games, video games, and models. People over the age of 30 have become the main consumers of educational toys . Relevant people believe that this may increase the pressure on life after the young people step into the society, so they have always been concerned about the strong nostalgia complex of childhood. Adults love toys more than children and even on "low-child" plush toys, more than one-third of plush toys are bought by people between the ages of 18-24, and even more surprisingly, Men who buy plush toys are more than women. I don't know if a man can only come up with a plush toy for his girlfriend, or is it now that adult males are more and more fond of plush toys?

A new generation of fashion, Korean, Chinese and chasing stars coexist with at least 100 million people chasing "Korean Wave"

If it comes to the Chinese fashion "explosion" in the 1980s, it is carrying a double-card recorder on the shoulder, wearing flared pants, with a frog mirror, and in 2013, most people are more fashion-conscious, what is Fashion has been difficult to say clearly, because the uniform standard is no longer there. In 2005, the super girl’s voice burst into red all night. Since then, there have been many “pure men” and neutral style girls who don’t wear skirts. According to Taobao data, from 2005 to now, Taobao sold a total of 160 million pieces. Sexual wind clothing, buyers include 6.27 million "pure men" and 3.29 million beautiful men. In the future, "boyfriend style" is in line with the neutral style. The large and casual tops and simple skirts or denim are the characteristics of this group of girls. In the same period, the sweet and elegant Korean women's dresses became popular with the popular Korean drama "Full House", "My name is Jin Sanshun", "Da Jang Geum" and so on. According to Taobao.com, from 2005 to the present, a total of 118 million consumers have purchased Korean-style goods, which means that one out of every five Chinese netizens has followed the Korean Wave. Today, the Korean version is still an important style of Taobao women's clothing. On April 24th, Taobao searched for “Korean version” and found 42.14 million pieces of baby. Just as the Korean drama fans wiped their tears while chasing the style of the drama, the Chinese style and the domestic goods were also quiet. This craze can be traced back to 2006-2007, when the classic Chinese leap sneakers were repackaged by a foreign designer and worn by the "Elf Prince" Orlando. For a time, it triggered the re-examination of Chinese people's domestic products, and also set off the enthusiasm of young people for domestic products. At the same time, this kind of resurgence of domestic products and the popular retro trend in the world coincide with each other and become the retro new trend of the Chinese people. In 2011, the “most dazzling national style” that was almost spoofed contributed to this popularity. According to statistics, since 2011, the number of pieces of cheongsam, Tang suit, Hanfu, and embroidery has reached 230 million. In addition, there is a group of "the same type of chasing stars" that pursues what the star wears and what I wear. Searching for "the same paragraph" on Taobao can find 2.45 million pieces of baby. For those who are more in-depth, they are on the Taobao. They are the MS.Ming that Tom Cruise has passed before, the Vega Wang that Fan Bingbing likes, the Kiko.c that is the most common upper body, and the BABYGHOST that Liu Wen loves... ...and independent designer shops.

"China on the tip of the tongue" turned into a Taobao 8.26 million night-time eater on the tip of the tongue.

Before introducing the new group, we will first come to know "food." Can you eat it? Do not! Really eat goods, dare to face the big stomach, dare to face up to the wallet, but it is difficult to hold a picture of a food. A documentary in 2012 touched the most sensitive nerves of these foodies and pushed their pursuit of eating to a climax.

This also led to the fact that since then, the group that eats food has spawned another branch - the night rushing to eat. At night, looking at the food introductions around the country, it is a habitual behavior of Taobao. And how powerful is this behavior? In those days, they were able to move the peak of the purchase of gourmet goods from day to night!

However, it is the night to eat the family, which means that the desire to eat at night is stronger than others. According to statistics, although 22.68 million people bought food on Taobao after May last year, 8.26 million of them bought food between 8 pm and 1 am. They are the ones who eat at night. On average, people who ate every night bought an average of 16 snacks during the “tip” epidemic. Assuming that the average calorie per snack is 100 calories, the 8.26 million overnight haunted foods have to run on the 4946 jog to drain the heat and avoid becoming fat. Therefore, in this case, we especially remind the foodies who eat at night, they can buy food at night, but don't eat after 8 o'clock in the evening.

I scoured a home of 20.65 million people to renovate their own dwellings with online shopping.

"I want to have a home that doesn't need a gorgeous place. I will think of it when I am tired." Helpless 70, 80, 90 is no longer a generation that can enjoy the unit of the division, so the old + loan + personal savings, can barely set up a home for themselves. The 20.65 million relatives, we understand, not that you are lazy, you have learned how to use how fast and save the province, to set up a unique home with your own label. Think about those floor tiles, mosaics, and ceiling lights. You don't need to go to the remote building materials city to get to the soft legs and cramps. You can send them to the door with a click of the mouse. The editors really feel that the more than 20 million people bought the "home improvement master" on Taobao. Dear, you really use Taobao to the extreme, and you must be a buyer of the "hands-on" class! But the most fun, it is not as simple as saving money and effort. From 2011 to now, 230,000 “pro” have purchased “design/construction/supervising” products from Taobao. Although this data is not high, it is really exciting! If you are also a newcomer to your home improvement, if you are also confused by the offline home improvement design company and the supervision company, if you really don't know where to go, find a good designer with reasonable price, transparent service and responsibility. Good supervision, come to Amoy!

2.47 million people are fascinated by "national consumption" In May 2006, Yi Zhongtian began "Three Kingdoms" in the 100 forums, and Mo Yan won the 2012 Nobel Prize in Literature. The cultural consumption of Chinese style was popular among netizens on Taobao, which gave birth to Chinese learning consumption, Taobao data shows that in the seven years, a total of 12.44 million pieces of Chinese studies were sold, and 2.47 million people were fascinated by Chinese learning. The following details make us remember that from 8:00 pm on the 11th of 2012 to 8:00 am the next day, netizens frantically placed 2,600 pens, and Mo Yan’s novels "Frog", "Red Sorghum Family", "Life and Death Fatigue" are listed. In the top three, Mo Yan’s search index began to soar, and it rose 26 times in 12 hours. Mo Yan injected a strong agent into the consumption of Chinese learning, but unfortunately this was given by the Nobel Prize. With the more colorful social life and the growing demand for cultural consumption, a Chinese style has swept through, from Confucian private schools that follow Confucius and Mencius to Taobao’s best-selling books, to the detonation of domestically produced film and television works. This trend has become more and more obvious. .

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