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Outdoor sports into many places to stimulate the sports tourism industry leader
According to the latest data released by the State General Administration of Sport, as of June 30, eight provinces and municipalities have formally issued opinions on the implementation of this area on the basis of the State Council’s “Some Opinions on Accelerating the Development of the Sports Industry and Promoting Sports Consumption†and propose it to 2025. The total scale of the sports industry is about 1.9 trillion yuan.
Among them, Zhejiang's relevant opinions point out that with the help of the major opportunities for nurturing characteristic towns, it is necessary to cultivate 3 to 5 featured towns that mainly focus on the sports industry.
The reporter learned that outdoor projects such as marathons and cross-country races have become leaders in stimulating the development of the sports tourism industry. Wuyi Mountain in Fujian, Chongli in Hebei, Wugong Mountain in Jiangxi, and Zhangye in Gansu have begun to build brand events.
Industry insiders stated that one of the purposes of Wanda’s acquisition of Tongcheng in the beginning of this month was also to increase the synergies between the tourism and sports industries. In the future, the input of the national team and industrial capital to this block will increase.
The Zhejiang Provincial People's Government’s newly released “Opinions on Accelerating the Development of the Sports Industry and Promoting Sports Consumption†pointed out that by nurturing major opportunities in featured towns, it strives to cultivate 3 to 5 featured towns with the sports industry as the main carrier. It is understood that Pinghu City and Shaoxing Keqiao have certain conditions for reporting and creating.
To create a sports tourism town
The reporter learned that outdoor projects such as marathons and cross country races have become leaders in stimulating the development of the sports tourism industry. Runner Xiao Xiao told reporters that the rise of marathons and cross-country races gave her a chance to travel. For example, Wuyi Mountain in Fujian proposed to build marathon special towns. In April this year, Paco Borao, chairman of the International Marathon and Road Running Association, visited Wuyi Mountain in the near future and hoped to set up an international marathon and road running association in Asia.
From walking to running, from this visit to the depth of experience, the increase in the spending power of the majority of participants and the changes in the focus of attention have prompted more local governments and sporting event operators to view outdoor sports as a leader in creating sports tourism destinations. .
The reporter observed that in the eastern and central regions, high-speed trains on the weekend to go to a beautiful location to participate in a running race seems to have become a way to force high runners, Nanjing, Hangzhou, Jinhua, Ningde, Taizhou, Pingxiang and other places trail running Events have blossomed, and the traditional hiking routes such as the Tianmu Qijianhanghui ancient road have become natural racetracks. In the northern and western regions, in addition to the dense competitions in Beijing and Zhangjiakou, Zhangye, Gansu, Siguniang Mountain in Sichuan, Dali, Yunnan, and other classic tourist destinations have also transformed and become the holy land where domestic runners have challenged the limits.
Most of the world-famous marathons and cross-country races are overseas. In fact, there are good resources in the country. The development of new competitions can attract more people to participate. Senior runner Kobayashi believes that outdoor sports have become a kind of fashion. Participants in the food, clothing, and shelter are all local, and they can indeed promote the development of the local tourism industry objectively.
National team and industrial capital compete for sports tourism industry
According to the latest data released by the State General Administration of Sport, as of June 30, eight provinces and municipalities have formally issued opinions on the implementation of this area on the basis of the State Council’s “Some Opinions on Accelerating the Development of the Sports Industry and Promoting Sports Consumption†and propose it to 2025. The total scale of the sports industry is about 1.9 trillion yuan. Among them, the scale of Zhejiang's sports industry exceeds 500 billion yuan, and the added value of the sports industry accounts for 1.6% of the regional GDP, of which the added value of the sports service industry accounts for more than 40% of the sports industry.
In addition to the national team, the investment in industrial capital is also very large. On July 3, Tongcheng announced that it will refinance 6 billion yuan, of which Wanda leads 3.55 billion yuan.
It is reported that Wanda plans to set up a sports department with exclusive intellectual property rights or an exclusive marketing sports event that will be launched in China.
People in the industry believe that, in addition to increasing investment, it is also important to change the operational thinking. Taking Chongli in Hebei as an example, as the core resource of the famous ski resort and the bid for hosting the Winter Olympics, the business of the snow season is naturally not good enough, but the difficulty of operating in the spring, summer, and autumn seasons has become a headache for some ski venue managers. With reference to foreign experience, mature ski resorts in the summer are generally open for activities such as golf, mountain biking, zip-lining, hiking, cable car sightseeing, and paragliding, in addition to hotel and restaurant facilities. Various events such as music festivals, film festivals and food festivals will also be organized to attract popularity.
Mountain marathon does not cost much and there are benefits
After a brief survey of the relevant events in Hong Kong and the Mainland, the reporter found that the performance-price ratio of sports enthusiasts from Guangzhou to Hong Kong was the highest. The bus back and forth 120 Hong Kong dollars, the registration fee is 200 to 1,000 Hong Kong dollars.
The cost of transportation and accommodation to Jiangsu, Zhejiang, and Shanghai is approximately 1,000 to 2,000 yuan, and the registration fee is 500 to 1,000 yuan. If you go to Sichuan, Gansu, Beijing, and Inner Mongolia, the cost will be even higher. In order to attract more people to participate, event organizers will also prepare some benefits, such as high-end sports equipment with brand sponsors.
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Running Stimulus Many Sports Industry Development Industrial Capital Competition
Running Stimulus Many Sports Industry Development Industrial Capital Competitions Date:2015-08-07 23:25