Liwei’s launch of “E Plan” challenges new heights of environmental protection

Liwei's family spares no effort in environmental protection. It is not only an important manifestation of Liwei's brand image and social responsibility, but also an important condition for improving consumer brand loyalty. Even if strict implementation of the highest environmental standards can not rely on one or two companies, Liwei home has always been at the forefront of the industry.

Environmental protection has always been the focus of everyone's attention. During the two sessions this year, the word "environmental protection" has been included in the keywords of the 2013 two sessions. Large to air pollution, marine pollution, small home improvement, kitchen (kitchen decoration renderings), every place is closely related to the health and safety of our consumers. When green environmental protection became the unstoppable trend of the world, the Liwei home, which occupied the top spot in the online environmental protection furniture market, was placed higher expectations by consumers.

Start E plan to execute 3 times higher than the national standard

You may have seen Jackie Chan's "A Plan" and "Baby Plan", but when it comes to the "E Plan" initiated by the Liwei family, don't you know that you have heard it? “E Plan” means “Environmental Standards” environmental standards.

Recently, Liwei's family issued the "Environmental Commitment Letter", which promised that the environmental protection standard is three times better than the national standard. If it is not reached, the full amount is exempted. At the same time, the Liwei family and the world-famous plate manufacturer Germany EGGER Group further joined forces to launch the F-Star EGGER plate with the highest environmental protection level as its new wardrobe standard, and the environmental protection standard reached Japan F★★★★, higher than The national standard is 5 times, which has been favored by domestic household building materials enterprises, and it has become another hard indicator for Liweijia Group to provide guaranteed home services for consumers.

"Fish and bear's paw can have both" home dreams

The combination of good environmental protection and excellent individualized design, to achieve "fish and bear's paw can have both" is the dream of every consumer.

After visiting a lot of home improvement market, one of the deepest feelings is that many local home shopping malls have the same business model and their products are the same. This explains why the Liwei family is so popular in China. In fact, the furniture of the Liwei family is not luxurious and complicated in design, and has no distinctive style. However, it integrates the individual needs of the owner into the furniture and gives the owner a personality. And the taste can be reflected in the furniture, such furniture is very harmonious in the home. Some brand-name furniture may give consumers a brand and a style, but Liwei's home can integrate environmental protection, personalization, distribution, and after-sales service. It can also provide convenient online shopping services across the country to meet consumers. The purpose of the demand. It uses the most environmentally-friendly and durable materials and the social responsibility of a furniture company to create a living space for consumers to breathe safely, which gives consumers the biggest reason to buy - rest assured.

Edit: Sha Gu

Liwei's family spares no effort in environmental protection. It is not only an important manifestation of Liwei's brand image and social responsibility, but also an important condition for improving consumer brand loyalty. Even if strict implementation of the highest environmental standards can not rely on one or two companies, Liwei home has always been at the forefront of the industry.

Environmental protection can also be "cheap"

Nowadays, more and more companies have begun to nurture the concept of “green”, which is expected to allow consumers to pay for it at a high price. The company launched the environmental protection standard of 3 times higher than the national standard. Liwei's family has already considered the concept of green environmental protection when designing products. Therefore, the products they sell have themselves been “mandatory” with the added value of green. It is reasonable to say that this part of the value will inevitably allow consumers to help pay for the bill, but Li Wei's environmentally friendly furniture is not too high in price, but rather close to the people.

Below, the author will come to reveal the secrets of Liwei's furniture environmental protection can also be cheap:

First of all, Liwei's family has no agents. All of their stores are directly operated. They are directly dealt with the end users, so the intermediate cost is saved. Secondly, the Liwei Home Experience Center does not choose luxury and high-grade building materials. The store, but chose a convenient middle and high-end office building (office building renderings), the exhibition hall office and offline experience in one, compared to the traditional store one month about 100,000 store rent, this cost is considerable Finally, let's talk about the Internet promotion of Liwei's family. Liwei's family has set up a professional promotion team to achieve accurate and careful calculation of marketing expenses. Compared with some traditional furniture, the advertisements of the smashing bombs, Li Weijia Also saved a lot of money. In this way, the operating cost of the Liwei family is extremely low, and the money can be given to consumers.

Liwei's family spares no effort in environmental protection. It is not only an important manifestation of Liwei's brand image and social responsibility, but also an important condition for improving consumer brand loyalty. Even if strict implementation of the highest environmental standards can not rely on one or two companies, Liwei home has always been at the forefront of the industry. The author hopes that every company can abide by the law, shoulder the responsibility of the body, and provide the best products and services to consumers, so that the majority of Chinese families can use environmentally friendly furniture.

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