The overall cabinet enterprise product research and development should pay attention to the needs of the silver-haired group

In modern home life, the kitchen is usually used by the elderly at home. Young people are often reluctant to spend more time cooking because of work. This means that cabinets are more important for the elderly, and many cabinet companies just ignore this.

Large silver industry group

At present, the total number of elderly people over the age of 60 in the world has reached 600 million, and the elderly population in more than 60 countries has reached or exceeded 10% of the total population, and has entered the ranks of an aging population. The rapid development of population aging has attracted the attention and attention of the United Nations and governments around the world. And such a large age group, European and American countries have already begun to pay attention to it. For example, Germany set aside 4 million euros from the budget for the elderly group two years ago. It wants to promote the silver hair industry as soon as possible, making Germany the forefront of the world silver hair industry.

Silver hair group has relatively strong purchasing power

The group of the silver hair industry is huge and has great development potential. For the younger group, the economic ability of the elderly group is stronger, and from another angle, the young people with financial ability are also willing to pay for the improvement of the kitchen environment, especially when they can’t spend a lot of time with them. . Nowadays, the competition in the cabinet market is very fierce. The strong economic ability means strong purchasing power, and the cabinets have high requirements on the economic ability of the buyers. Therefore, the market for the elderly is still very impressive.

Although the current global economy is not prosperous, the regulation of real estate has caused a series of influences on the cabinet industry. However, the author believes that grasping the market of the elderly group will broaden the market channels of cabinet enterprises and increase the market share of cabinet enterprises. Rate, this can even become the key to open the dilemma of cabinet enterprises. The visionary whole cabinet enterprises should start to pay attention to the aging group and pay attention to the silverware industry of cabinets. Product practicality and humanization are the key points

Older people are different from young people. The focus on the choice of cabinets will be practical, rather than the excessive demand for appearances like young people. At the same time, taking into account the characteristics of the elderly consumer groups, cabinet products should be designed to be more humane, so that the elderly can use it handy, in order to win the word of mouth for the product, capture the hearts of the elderly consumer groups.

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