Home e-commerce into a big trend "private customization" achievement enterprise

The development of the home industry has a trend of e-commerce, and some enterprises have come out of a special trend under the general trend. The business model is clear, the road of specialization and refinement, and the unique IBO service make private customization become a reality in the heating and decoration industry. Prospects for development are promising. In the future, under the guidance of many e-commerce companies, the wardrobe enterprises will inevitably bring a healthy and orderly competitive atmosphere to the whole industry. The era of profiteering is gone forever.

The traditional home industry is struggling

Looking at the form of e-commerce in domestic household enterprises, there are roughly the following types of platforms. The e-commerce platform of the traditional home store represented by Red Star Macalline and Real Home, and the third-party platform represented by Tmall and Jingdong, as well as professional home e-commerce platforms such as Qijiawang and Melaleu...

In the past two years, the domestic home building materials industry seems to have a constant earthquake, and the market with a calm surface is brewing a thrilling revolution. Traditional home furnishing stores have brought themselves into a dead end through the business model of making money through venue rental, high operating costs, chaotic markets, opaque commodity prices, and product homogenization due to problems that cannot respond quickly to market demand. Serious, high price, disorderly competition, and lagging service are the main reasons why many merchants entering the store and the entire traditional home industry are struggling, and the full arrival of the online shopping era and the change of customers' shopping habits have become the last overwhelming traditional home market. A straw.

In this process, traditional wardrobe enterprises must actively seek the path of innovation according to the pace of development of the times.

Exclusive IBO service road

Looking at the form of e-commerce in domestic household enterprises, there are roughly the following types of platforms. The e-commerce platform of the traditional home store represented by Red Star Macalline and Real Home, and the third-party platform represented by Tmall and Jingdong, as well as professional home e-commerce platforms such as Qijiawang and Melody, and A professional service platform in a specific field represented by Yijia. At present, a small number of professional platform vendors such as Qijiawang and Melaleu have already developed a road of characteristic expansion. The e-commerce platform of traditional home stores and the third platform such as Tmall have bright prospects, but they are facing difficulties in integrating offline and offline. The problem, while Langhe Yijia because of the professional service-specific heating industry, the customer base is relatively fixed, the business model is clear, take the road of specialization and refinement, the unique IBO service, let the private customization become a reality in the heating decoration industry, Prospects for development are promising.

There is a general trend in the development of the home furnishing industry, and some enterprises have come out of a special trend under the general trend, which is in line with the development of the company itself. Wardrobe companies can break through the specialization and find the future.

Healthy and orderly development atmosphere

How to correctly realize e-commerce, how to realize the organic combination of traditional channels and networks and complete the interaction between online and offline has become the consensus of the future channel reconstruction of many home furnishing enterprises.

Make full use of the advantages of the traditional channel model, so that customers get a better experience, while allowing customers to enjoy the convenience and benefits of online shopping, so that the B2C and O2O business models are organically combined, which is bound to be the future development of the home building materials industry. . The Langhe Yijia model integrates the highest quality products and professional services in the industry by creating a comprehensive open platform for the heating and decoration industry, from raw material procurement to production, processing, design, installation and after-sales service. Professional and strict control process, there are large-scale physical experience stores to facilitate customers to on-site consultation, observation, and a strong network marketing platform to support, so that consumers can fully enjoy the fun of professional services in the network age. In the future, under the guidance of many e-commerce companies, the home building materials industry will inevitably bring a healthy and orderly competitive atmosphere to the entire industry. The era of profiteering is gone forever.