Commodity Packaging and Corporate Responsibilities (3)

3 Commodity Packaging and Business Ethical Issues Ethics refers to the various moral principles that people live with. Morality refers to the individual's thoughts, qualities, accomplishments, and evaluation of good and evil. As an economic organization, an enterprise must have various relationships with its internal and external environment in its profit-making business activities, including enterprises and society, enterprises and governments, enterprises and communities, enterprises and competitors, enterprises and customers. , companies and internal employees. In the various relations between the enterprise and the society, various ethical relations and ethical and moral problems are inevitably conceived. In order to carry out business activities, enterprises must establish their own ethical spirit and values, follow certain ethical principles and moral standards, and correctly handle all types of interest relationships. From the perspective of the basic requirements of business ethics, corporate goods packaging must reflect the following ethical principles: First, commodity packaging must reflect the moral principles of good faith. "Honest hospitality", "genuine goods", "credible words, and decisive actions" are the commercial cultures that have been formed in China for thousands of years. They are the essence of China's business ethics and ethics. It requires companies to be honest and trustworthy. They must satisfy their customers' requirements according to their own commitments. Honesty and trustworthiness are important means for companies to improve their reputation and win customers. The principle of good faith is a very important moral principle that companies must follow in their business activities. According to the requirements of this principle, companies must do the following in the packaging of goods:
a. Must pay attention to the quality of the product, and avoid “defective and destructive packaging”. In the face of increasingly fierce market competition, many companies attach great importance to the issue of commodity packaging. They have achieved remarkable economic benefits by exploring the “packaging function.” Currently, there are a variety of commodity packaging products that make people dazzled and the appearance is exquisite. However, some companies are unduly using packaging strategies to unilaterally pursue the effect of commodity packaging, neglecting the quality problems of internal products, misleading consumers, and making some shoddy and inferior products excel under exquisite packaging clothing, which has greatly damaged consumerism. The rights of the person. Between product packaging and product ontology, the product ontology is always the first place, and packaging is only an auxiliary measure. Because the most important thing is the intrinsic quality of the product, the external packaging is just "icing on the cake" instead of "obtaining the master." Therefore, when companies implement packaging strategies, they must correct the relationship between the two, must pay attention to product quality, must constantly improve product quality, can not just pay attention to the external packaging of products. The company must keep in mind a good old rule: The gentleman loves money and takes it. What is this "way"? It is to rely on the quality of products and good services to win. It cannot be cheated by consumers by relying on the unilateral pursuit of the packaging effect of goods. Those who make money with opportunistic means will sooner or later be knocked out mercilessly by the market;
b. Must pay attention to the authenticity of commodity packaging and eliminate false packaging. This is a concrete embodiment of the principle of good faith in the packaging of goods. It requires companies to have a true representation of the product's performance, origin, use, quality, price, specifications, grade, main components, producers, expiration date, usage methods, after-sales service and service content and scope in commodity packaging. It should be accurate, clear, and clear, not vague, ambiguous, and must not contain false content, and must not deceive and mislead consumers;
c. Promote reasonable packaging to prevent excessive packaging. The so-called excessive packaging refers to the consumables too much, the weight is too heavy, the volume is too large, the cost is too high, the decoration is too splendid, and the words are too beautiful. Excessive packing makes the packaging of products “luxury” or “over-burdened”, which brings many drawbacks. First, the consumption of packaging materials is excessive, the packaging costs are exponentially increased, and even exceed the value of the contents of packaging, resulting in packaging and content. The second is not conducive to the effective use of resources, and the increase in the amount of packaging waste emissions, exacerbated the environmental pollution of packaging; Third, excessive packaging rely on packaging to exaggerate and enhance the value of goods, thus inducing consumers Purchase, this is a deception to consumers. Therefore, packaging must emphasize science and aesthetics. We must design and manufacture packaging according to the characteristics of the goods, the psychology and needs of consumers, vigorously promote rational packaging, and consciously put an end to excessive packaging;
d. Commodity packaging must embody the ethical principles of thrift. The market economy is an economic benefit. It requires the rational allocation and use of resources. The goal of commodity packaging is to rationally use natural resources, to maximize the protection of natural resources, to form a minimum amount of waste and minimal environmental pollution. Reasonable and appropriate packaging will make the product worthwhile and useful. However, on the other hand, as the packaging of production activities, the production process is accompanied by the consumption of resources. When the social value and economic value formed by the packaging of the goods are much lower than the value of the resources themselves, the packaging production is a waste and excessive packaging. Artificially driving up consumer costs has distorted the normal relationship between production and consumption.
Therefore, it is very important to implement diligent and ethical moral principles in commodity packaging from the perspective of sustainable human development and the protection and rational use of limited natural resources. This requires companies to pay attention to the following points in the packaging of goods:
The economy of commodity packaging. The packaging should be the least suitable material for packaging, provided that it satisfies the requirements for the protection of goods, convenience of use, and promotion of sales. The packaging of goods should be moderate, not only beautiful, but also simple and honest. (To be continued)

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