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In addition, the use of photographic images can sometimes stimulate the appetite of consumers. Today, more and more packaging designers put physical photos of foods on the packaging. On the one hand, they show consumers the appearance of the food in the packaging. At the same time, some food “beauty†methods are used to make people think that the contents of the packaging are finished products. Afterwards, the "color, fragrance, taste and taste" will be as common in the picture. The time-tested approach of this method has enabled us to see many instant noodles, ice cream, biscuits and similar methods on the packaging today. However, if consumers disassemble the packaging and go far behind in the picture, it may be in exchange for consumers to feel distrustful of the same type of packaging and contradict the product. This is a designer should pay attention to avoid in the food packaging design.
One of the decorative techniques to be mentioned is that of emotional foods (such as chocolate, coffee, tea, and red wine) that have a strong emotional tendency when consumed. Random hand-drawn illustrations, beautiful landscape pictures, and even romantic legends create atmosphere on the package, giving consumers indirect emotional cues. The consumer's desire for emotion can easily transition to the desire and curiosity of the food in the package, resulting in a beautiful taste association.
Taste design of packaging styling Finally, the shape of food packaging also influences the taste expression of food. Due to the different nature of different packaging shapes and materials, the appearance of texture is also a factor that affects the taste of food. For example: Sprite - Crystal Jing Liang, the feeling of coolness comes from its smooth packaging container shape and the combination of grass green and abstract water lines, has produced good results. It is much more difficult for mineral water with high product homogeneity to show differences in taste. However, the light blue bottle of Nestle's mineral water has a much higher grade than the normal white bottle. The pure and refreshing taste that appears when refraction is revealed will be undoubtedly obvious. For meat and frozen foods, in order to show freshness, the use of transparent, translucent or open skylights (a window on an opaque package with a direct view of the food inside) would be more opaque. The packaging looks fresher. On the contrary, if you use a transparent plastic bag to pack puffed foods, they will not look crispy or crispy with opaque plastic or aluminum foil.
Food packaging design is an abstract form of language expression. How to use abstract language to express the taste infectivity of food packaging design requires attention to the following three issues.
1, vitality. The food packaging form itself is in the form of a stationary clock, and many of the natural form clocks are based on their exuberant vitality, giving people a sense of beauty and taste. The design must be good at absorbing the spirit of expansion and extension of the natural form clock and creatively applying it to food packaging design.
2, dynamic. Motion means development, advancement, and balance. The formation of a "dynamic structure" is usually achieved by designing a clock that relies on curves and shapes to rotate in space. For example, the French “HARMONY†liqueur bottle is designed as a guitar. It means that the wine is mild in nature and enjoyable after drinking.
3, body feeling. The sense of body mass refers to the psychological feeling of the body brought about by the mass of the package. The key to designing is to deal with how the different body mass forms have different psychological implications. For example, puffed foods should be packed in air, and a large amount of styling can express the softness of the food.
In summary, the use of various design elements such as colors, patterns, and packaging materials in food packaging will give consumers visually different taste sensations, thus affecting the sale of food. This visually-induced taste hint should also be further explored and applied to future packaging times. However, it must be pointed out that no matter how the design is concerned, the restrictions on the shape and production conditions of the packaging must be taken into account because the packaging is industrialized after all. This kind of restriction cannot be said to be inconsistent with the sense of “taste,†but it is not possible to go beyond this restriction and simply talk about the “taste sense†of food packaging design. The taste of food packaging is a product of human understanding of things and the transformation of the world. With the rapid development of the market economy and the rapid advancement of science and technology, the performance of food taste will become more and more abundant.
The taste design of food packaging (below)
In addition to color, packaging patterns have a great influence on the transmission of food taste information. Because of the rapid development of packaging technology, various decorative techniques are used for food packaging. Different shapes, different styles of pictures or illustrations on food packaging also give consumers taste hints. Circular, semi-circle, and oval decorative patterns give people a warm, soft, wet feel for mild-tasting foods such as pastries, preserves and even convenience foods; square and triangular patterns give people cold, hard, crisp, and dry The feeling, apparently these shapes of patterns used in puffed foods, frozen foods, dry goods will be more appropriate than circular patterns.