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Finding the gap can only be achieved; understanding the gap aims to catch up. Rethinking this trade fair, what should the company's gap be based on in order to integrate with the international and domestic markets?
Gap 1: The sloping field and the trade fair ---- concept <br> Phenomenon: Emei spring spring kimchi plant came into the trade fair with dozens of bottles and cans of large and small sizes. The Wutongqiao Dafu Sprout Plant was sent to A whole box of sprouts, Harge Rabbit came with a few boxes of Harker rabbits... There is no comparison of Chinese and English quotes, no promotional materials, no English translation, no negotiation venue, and almost preparations for the Trade Fair. No... In 3 days, the front of the booth was deserted and the transaction volume was not only unsatisfactory, but even somewhat disappointing.
Thinking: "The reason why the key lies in the concept. Once we were accustomed to rushing out of the slinky grounds and posing for a street vendor, please snuggle up and down the three or five people. One day, the benefits are directly reflected. It sold 2,000 yuan yesterday and sold 3,000 yuan today. However, for international trade fairs, it is the first time for most agricultural and sideline products processing companies in our city.What should we do when going to the trade fair? Although we repeatedly asked the participating companies to make preparations for the Trade Fair However, in fact, some of our companies do not have relevant preparations and adopt the thinking of domestic trade fairs to treat international trade fairs. The results can be imagined.†Song Xiaoguo, a researcher at the city supply and marketing cooperatives, pointed out the problems of participating companies.
Comments: Joining the WTO and going to the international market is not just a sentence. The important thing is that our company must be familiar with the operating rules of the international market and become an "industry master", so that we can make a success.
Gaps II: silly black and fine beauty --- Packaging <br> Phenomenon: "Sprouts packed in 1 kg of Wutongqiao Dafu Sprout Factory, pickles of a few kilograms of a spring kimchi plant at Emeishan Spring, Harcourt Rabbit Industry Convenient food packaging... South Korea 100g small packaged vacuum kimchi, Sri Lankan small box ten sachets packaged black tea, etc....Compared to both, the packaging of foreign agricultural products appears to be fine and beautiful, with a great deal of 'selling'; the city's agricultural products The package shows silly and black, and it is not attractive from the aspect of appearance and convenience.†Some members of the city have deep feelings.
Thinking: Through the packaging issue of the Trade Fair, the reporter believes that a deeper explanation: a lack of understanding of the current seller's market, especially the international market, is still in the consciousness of the seller's market ( What did I produce, what did you buy? Did not study consumer demand. In line with the market, what is needed is for companies to consider issues from the consumer's point of view. For example, whether or not to place a toothpick in Harico Rabbit Packing Bags can be used for convenience and whether it can be miniaturized; spring spring kimchi is considered to be suitable for the production of a three-piece disposable sachet of kimchi.
Comments: Always study the needs of consumers, from the perspective of the seller's market to produce products. "If the washing machine can wash sweet potatoes," Haier's Zhang Ruimin discovered business opportunities in this sentence. What our company needs is this awareness.
Gap three: pollution-free and sophisticated --- quality <br> Phenomenon: On the one hand, organic tea of ​​the Emeishan healthy bacteria industry frequently "electricity", Sangha's tea polyphenols project repeatedly "Hydrangea"; On the other hand, some of the city's traditional agricultural products have attracted less people. To date, no single entity has obtained a permit to enter the European market—EU certification.
Thinking: In the face of the international market, what should we do to attract the attention of foreign consumers? The Trade Fair gave us inspiration: traditional agricultural products must focus on quality, let the quality speak, and strive to pass the EU certification and other related certifications. Into the international market pass; At the same time, the development of sophisticated products based on traditional products, improve product quality.
Comments: Vigorously implement standardization without delay. The production base of Huang Bai Jiang in Da Nan Town of Muchuan County is certified by the Japanese Organic JAS Law. This is evidenced by the best-selling market.
Concept·Package·Quality
“The Trade Fair is a platform, a platform for self-discovery and discovery of gaps. The 2004 China-Beijing International Cooperative Trade Fair held in Beijing from April 26th to 28th allowed 13 enterprises in the city to go out. A profound understanding of this platform." Nearly, the relevant person in charge of the city's supply and marketing cooperatives who participated in the Trade Fair told reporters.