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However, the seditious effect is short-lived. In fact, after several years of development, even in the United States, where the printing industry is developed, flexo-initiated plate making only accounts for 5% of the total. In China, due to the influence of many factors, the road to development and popularization is full of ups and downs. Mr. Lin Jiayan, Chairman of Sinovel Precision (Shanghai) Co., Ltd., Mr. Wu Xudong, Deputy General Manager of Dalian Furui Flexographic Plates Co., Ltd., Mr. Liu Tie, General Manager of Yingjie Digital Lasers Co., Ltd., and DuPont China Group Mr. Hong Jiazheng, the business development manager of the Asia-Pacific region, and Mr. Dai Jiongong, the creator of the company, talked with each other with the identities of plates, equipment suppliers, and flexo platesetters, and analyzed the positioning of the flexo-imprinting application market. Its role in the development of flexo printing, etc., has made the status quo and prospects of flexo-printing direct platemaking more clearly presented to us.
The development of flexographic direct plate making in the field of flexo platemaking is similar to that of CTP in the offset printing industry, and it is inseparable from the attitudes of suppliers of upstream plates and equipment, producers of plate making plants, and producers of flexographic printing plants. Then how do the three parties concerned view the development of direct plate making in China and how to combine the development of flexographic printing with the digitization of plate making, and we may wish to find out the answers in the interview.
At present, everyone is familiar with flexographic plate-making equipment, one is the use of argon ion (Yag) laser imaging system (such as Esko and DuPont's CDI, ohil / Scheepers company's equipment) the other is the application of laser diode imaging The system (such as Creo, Sai Angel's equipment), two kinds of equipment, the principle of plate making is very different.
The plate material for flexographic plate making consists of a resin base, a photosensitive resin layer, and a black laser absorbing layer on the photosensitive layer. The photosensitive resin layer is the same as the ordinary flexographic plate, and the black laser absorbing layer can be ablated by the laser and exposed. The following photosensitive resin layer was formed, and the ablated laser absorbing layer served as a film.
Compared with traditional platemaking methods, direct platemaking has made some improvements on flexible plates and platesetters. This has made platemaking a digital road and has also promoted the digitalization of flexographic printing. From the perspective of suppliers of platesetters, the demand for flexo packaging market plays an important role in the attitude of platemaking plants or printing acceptance of digital plates. Therefore, the center of upstream merchant marketing strategy is to master and guide the flexo package. Product positioning.
1. The market positioning of plates and equipment recognizes DuPont's leading position in the field of flexographic printing media. Their development direction for flexo printing plates reflects the development trend of the flexo printing industry from the side. When DuPont Co., Ltd. Mr. Woo Jiabiao talked about its silky digital flexo printing plate, it has always revolved around the needs of the flexo printing market, the ability to accept and the concept of flexo printing, and it can be said that it is a three-sentence line that truly reflects the flexibility. The direct platemaking version is inseparably linked with the structure of Flexo City. Mr. Hong said, “DuPont's digital flexo printing plates are mainly divided into two aspects in the Chinese market. On the one hand, they are in the narrow flexo printing field, especially in high-line flexo printing. Domestic flexo printing plants are relatively easy to accept. On the other hand, in the field of corrugated box printing, it has only been popularized since 2003, but since only corrugated boxes with printing capacity of 80~85 lines/inch or more are generally required for digital flexo printing plates, domestic users are interested in corrugated boxes. The quality of the printing has not been more and higher, so the market has not yet fully opened up."
Creo's ThermoFlex thermal flexo platemaking machine is one of the two most important laser direct plate-making equipments on the market. It is a typical offset CTP technology applied in the flexo printing industry. Good word of mouth. According to the company’s Mr. Dai Jiongong, their products are positioned in the middle and high-end flexo printing markets and are mainly used in high-fidelity packaging, film, folding cartons, multi-layer paper bags, and fine corrugated cartons.
2. Looking for ways to enter the market Creo launched its domestic thermal flexo platemaking machine in North America almost simultaneously with North America. However, the North American market has had very good sales performance. Domestically, it was not until 2003 that it opened in Shenzhen. In his contacts with users, Mr. Dai felt that, first of all, users are more likely to take a wait-and-see attitude. They all admit that direct platemaking is good, but since they do not know what their market prospects are, it is not clear when they will become the mainstream of the market. See the heartbeat and not see action; high prices are also one of the main factors that hinder user acceptance. Therefore, Creo has taken various measures to expand the market. First, it plans to lower the price according to the requirements of the Chinese market. In addition, in 2004, Creo will target the domestic large-format corrugated box market. Some of the largest webs are based on 58-inch by 80-inch and 63-inch by 88-inch, and large-format flexographic plates are being developed. Because the corrugated cartons have been printed finely in foreign countries using flexo printing, there will certainly be such a demand and trend in China. At the same time, Creo will apply the seamless sleeve imaging technology to flexographic platemaking equipment to launch the ideal solution for “sleeve imaging†and the plate making speed will be faster.
Mr. Hong from DuPont pointed out the way they started from the source of flexo printing market and promoted their products. One of the strategies is that they maintain a long-term relationship with end users who have a lot of packaging needs, such as Wal-Mart, Carrefour, etc., to understand their requirements for packaging and printing, and also to convey DuPont's packaging concepts to guide end-users to the high-end fabrics. Printing levels increase. From then on, traceability will be given to the flexographic and platemaking plants, which will require more investment in equipment and plates. The second strategy is to have close contact with direct user packaging and printing plants. Mr. Hong believes that domestic flexo printing started relatively late and the development speed is slower than that of foreign countries. Moreover, the flexo printing industry's competition is often concentrated on the quality of traditional offset and gravure printing, and the flexographic industry has the same grade and similar products. Intense competition is somewhat downplayed. In fact, flexo printing companies make their own characteristics, and the gap between them and their peers is also very important. They will upgrade their products and position the market at the high end.
It cannot be denied that the product positioning and strategy of the upstream suppliers are feasible and effective, but we do see that the results are not optimistic. After all, no matter how deep the upstream businesses take, the thoughtful decision is still in the making process. Factory, flexo factory.
The Middle East values ​​the combination of platemaking and printing. At present, domestic flexo platemaking is mainly based on platemaking factories. In the interview, we have selected several flexible platemaking plants with the scale and strength. Among them, there are purely traditional plate-making methods, and some are already walking on two legs, both retaining traditional plate-making methods and introducing digital direct plate-making equipment. On the issue of digitizing flexo platemaking, they have their own opinions and each has its own reasons. However, the purpose is to unite and combine platemaking and printing closely to achieve the best printing effect.
1. We do not deny that the replacement of any product in the relative advantage market has its absolute technology and application advantages. In the eyes of users, does the advantage of flexo-initiated plate-making have a common name? The user's argument is the most authoritative.
Xinhua Precision Plate (Shanghai) Co., Ltd. is the first company to introduce direct plate making equipment in China. Chairman Lin Jiayan told us that after they learned about the technology of direct plate making from abroad, they decided that it would become the trend of flexo plate making. So 2000 Years to introduce the first. He believes that in the thin plate type platemaking, that is, on some fine products with fine grades, the advantages of high precision in flexo plate making are obvious. The advantages of thick plate types, such as corrugated boxes, cannot be reflected. Lin Tung believes that In order to have a big development, flexo printing must compete with offset printing and gravure printing. Direct printing is the most powerful engine.
Shanghai Yingjie Laser Digital Plates Co., Ltd. introduced the argon ion laser imaging plate making machine CDI in the first half of 2002. After the company's prime minister Mr. Liu Tie comprehensively compared the CDI plate making and traditional plate making, he made an objective evaluation of the direct plate making. He believes that from a technical point of view, traditional platemaking uses film, and laser direct platemaking achieves data control, relatively reducing the influence of objective factors such as machine, human, and environment; from the perspective of market demand, The higher the degree of sophistication, with more digital flexo, less corrugated cartons, in addition to these advantages, prompted them to introduce CDI because of the reasons, in some flexo platemaking orders, many are from the previous concave In India and offset printing, the number of these live screens is relatively high. Products produced using traditional plate making methods cannot meet offset printing requirements. Traditional platemaking has been greatly limited. Therefore, the company's introduction of flexographic direct platemaking equipment is mainly to start with plate making, and to enhance the advantages of flexo printing and offset printing and gravure printing.
It is precisely for this reason that the use rate of CDI equipment at Yingjie plate making company is very high, and currently it has basically reached more than half of the company's business volume. Xinhua Platemaking Co., Ltd. has five CRMs in Shanghai and Dongguan in its five domestic platemaking factories. At present, there are basically half of CDI applications, and this year it plans to install a large-scale CDI in Shanghai.
Dalian Furui Flexographic Plate Making Co., Ltd. has not introduced direct plate making equipment at present; however, it is also positive about its advantages. Mr. Wu Xudong, deputy general manager of the company, believes that flexo-initiated plate making technology, as a kind of high technology, is an inevitable product of the digital age and represents a development trend of flexographic plate making. He affirmed, “The data is processed by high-quality prepress technology and then directly exposed by the laser to avoid the defects of the traditional plate-making because the diffuse scattering caused by light passing through the film is not accurate enough, especially in the highlights and shadows. , Small outlets are now more excellent, so as to be able to obtain more rich tone level reduction."
For example, the plate-making factory with a certain level of strength but no direct plate-making equipment, such as Freee, is not a minority in China. After weighing the advantages and disadvantages of the flexographic market demand, input, and quality, they chose not to introduce it for the time being.
2. Not to be sure of the absolute advantage through interviews, we can be sure that the domestic digital flexo is mainly used for high-quality requirements of stickers, smoke labels and some plastic film printing, because the advantages of direct plate-making in the performance of small text, lines can Reflected more clearly.
However, plate making is only one part of flexo printing after all. It has a direct impact on printing quality but not all of them. Mr. Wu from Dalian Fule regards the fact that excellent printing quality can not be improved by unilateral printing plates, but printing equipment, manuscript design, data processing, plate making, ink, printing process and printing operations throughout the production process Harmonization of the final result. Having a direct plate making device does not directly equate to high print quality, good prepress data processing and matching with appropriate plates, and traditional platemaking techniques can also yield high quality plates. For example, he said, "Our company won two gold medals in the 2001 Syracuse flexo contest in the Asia Pacific region, and three silver medals are excellent examples. This is the best example." He believes that the current domestic flexographic printing often falls into this misunderstanding. The purchase of advanced flexographic printing presses requires the production of products of the same quality as offset printing and gravure printing, while ignoring the true advantage of flexographic printing presses is high efficiency. Therefore, too much emphasis on direct fine-grained, high-net-line numbers appears to be somewhat evasive and light.
Xinhua Lin Dong also feels the same way. “Although we recommend users to use digital flexography and affirm their advantages, objectively speaking, the quality of flexo printing is the result of a combination of factors, and it is not that the use of digital flexography will solve the underlying problem. High plate quality is a necessary condition, but it is not a sufficient condition.
3. Emphasizing the cooperation of platemaking and printing, whether it is using modern direct plate making equipment
When will digital flexography come?
Since the printing industry put forward the concept of CTP (Computer to Plate) technology, and after exhibiting the CTP system at Drupa 1995, CTP has rapidly developed in the global printing industry and has become a model of the digital printing era, also from Drupa 1995. After demonstrating CDI, the world’s first digital flexographic imaging device, “Flexo CTP†immediately caused a strong response and a huge turbulence in the flexographic printing market. For a long time, flexo printing has always used the film-making method. Although it has solid advantages in terms of technology maturity and plate-making cost, it is in the digital tide of the global printing industry. The advanced flexographic plate-making technology depends on high efficiency. The characteristics of high quality, data, and other characteristics have played a significant role in the flexographic printing industry.