Create a "three points and one line" for differentiated cabinet brands

It is important for cabinet brands to create a unique product personality and create a unique brand culture in an era of increasingly homogenous product competition. When the focus, selling point and point of sale are in one line, when the line is connected, the differentiation of the cabinet brand becomes more and more obvious, and it can stand out among many brands.

Set attractive focus

The focus is on the appeal of product information to consumers, and the most important factor in attracting attention is to be curious. The focus of the cabinet brand should be off the product, and find out from the target consumer groups of the cabinet, from the social and cultural affairs of the consumer's attention or the way of focusing on things, and then establish this with the cabinet products. Kind of ingenious connection. The focus is usually used in concept ads or image ads and product-related outer packaging, and may also be used in the name of the product or on the outer packaging of the product, or in the action of a product to advertise a character or a sentence intermediate.

The focus of the design is very important for the product, and it will not be popular without focus. Even if the good focus effect does not last for a long time, the image design of the focus design cannot be used for a long time even if it is successful at a certain time, because as its awareness increases, the new degree of dissimilarity will decrease. The focus effect is not outstanding.

Selling point of the value of existing benefits

Only the focus is not enough. Consumers are also concerned about selling points. Good products must give consumers the opportunity to fully calculate their interests. A large number of products are now homogenized, so in most cases, unless we have a clear advantage over our competitors, we will find a way to design emotional benefits. Emotional benefits are conveyed through the selling point through the consumer's vivid language and unique symbols. At different times, the core values ​​that consumers' emotions point to may be constant, but the way they behave is constantly changing.

People use symbols to design their lives. The average consumer has several products in front of him. The key is that he can see what the symbol represents and whether it reflects a certain value. Therefore, many emotional benefits are calculated by people in a short time and in an instant, not through complicated calculations. Therefore, setting the emotional benefits of cabinet products can often start with innovative symbols that are connotation of novel changes, such as LOGO, advertising landscapes, slogans, and the performance of image messengers.

Provide a service point for a quality service experience

The point of sale is reflected in the service experience in the transaction process, so the point of sale is related to the practice of configuring and applying resources in the sales site: how to make consumers feel psychologically balanced, or make consumers feel respected. The management of cabinet sales is related to the consumer's on-site action process. Consumers also have a trajectory in the market. He will stay at different locations, and the place to stay will be in contact with the service staff. Service is happening in contact. It is not that the service that occurs in active contact is not popular with consumers, but the lack of people when consumers seek contact can also cause alienation. The sense of distance that is configured by the cabinet store staff is very valuable.

"Frozen three feet is not a cold day", the cabinet brand construction is not a one-off, but also need cabinet companies to create a unique personality in the commonality, to achieve the focus, selling point, point of sale "three points and one line." Brands must first be uniquely and easily identified, so that they can be accepted by consumers. With consumer support, cabinet companies have the capital of smiling and proud.

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