The market relies on hard-working cabinet companies to pay attention to the training of dealers

The role of dealers is obvious to all, and cabinet companies invest a lot in the conference of attracting investment every year. In fact, cabinet enterprises should be integrated with dealers in product, planning, management, marketing and other aspects, the development of dealers and the development direction of enterprises will be combined, and market operations will form a unified thinking, going in the same direction. Make power to win.

After the cabinet dealers' own ideas are opened, they will implement the company's policies and plans, and even if there is no supervision and execution, it will be greatly strengthened. For example, a well-known cabinet company must organize 3-5 dealer-level trainings every year. It has been proved that after training, these dealers have greatly enhanced their ability in management, loyalty and execution. The company has many new ones. The ideas and ideas come from these dealers, and the development of the dealers has greatly promoted the development of the company. In fact, the training of cabinet dealers not only includes training for them, but also systematic training for all of them, helping dealers to build a strong management and execution team, which will be in the process of cabinet marketing. .

On the contrary, some cabinet companies simply do not have training about dealers. All they can do is send some notices or plans to the dealers, let the dealers go and see them, and call them if they don't understand. Or the regional manager exchanges some experience with the dealers in the market, and even more depends on the dealers to discuss or communicate with each other. In such a company, whether the dealers can grow up depends on their own capabilities or Luck.

Whether it is the choice of dealers or the organization of large-scale training, it is aimed at the development of the entire group of cabinet dealers, which is one of the ways for the dealer group to grow and develop. However, the development of the entire dealer team is definitely unbalanced, which requires cabinet companies to provide personalized guidance and deep support for different dealers to achieve overall improvement.

The premise of personalized counseling is that the cabinet enterprises need to classify the entire dealer team. For example, first classify the A, B, and C categories according to the total sales volume, and then select some key dealers, and then classify them according to the operating characteristics, such as Passion has no thoughts, "No passion, no thoughts", "No passion, no ideas," "There are passions and ideas." Targeted support and assistance for dealers of different business categories to enable them to grow rapidly.

Cabinet dealers must face both consumers and store properties. They must face their own teams and face the manufacturers' teams. They encounter various problems, some of which are artificial. Some are due to objective conditions, some are easy to solve, and some are causing them to be overwhelmed.

Therefore, in order to promote the development of dealers, all departments at all levels of cabinet enterprises need to strengthen communication with dealers to help them solve problems in business, reduce unnecessary costs, and constantly stimulate their mutual competition, positive passion and Fighting, making them work hard and passionate on the front line.

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