Furniture Exhibition "No Photographing" Anti-plagiarism

At all kinds of furniture exhibitions, it is not uncommon to see the words “No photo taking” and “Rejection photography” everywhere. The author also encountered the booth security guards several times and was asked to leave the booth. In addition to a corporate booth specializing in the production of office furniture, he also saw a salesperson openly robbing the photographer's mobile phone, angrily screaming for his request to delete the photo, making people stunned.

Almost every booth, every salesperson, showed vigilance and disgust on the camera, camera and mobile phone. As soon as someone saw a photo, he put on a posture of "swearing to defend the territory."

What caused the exhibitors to pay attention to whether their products have been photographed? It is comparable to the celebrity seeing the paparazzi hatred. What is the reason for the photographer to lose the burden, endure the risk of being abused, and venture to shoot the products of the booth? In addition to the media, who will be so hungry for other people's products?

Plagiarism

Many small and medium-sized enterprises responsible for product design are keen on the “following” of the furniture exhibition, especially the well-known exhibitions abroad. Once they arrive at the exhibition, they are looking for new and distinctive products, and then secretly take a few shots and return to the factory. Li Lima carries out the "cottage". Even if you can make a seven or eight-point image, you can still sell it. Some companies even spare no expense in purchasing one or two pieces of furniture to go back to the model, then dismantling it, and making small changes, it is regarded as its own original products, and some can be sold in high-end goods.

From this, we can understand why the exhibitors of the furniture exhibition are so afraid of being photographed, and being photographed means that they will be "cottage" in the future.

Originality is difficult to defend

What is more helpless is that China's current protection policy for furniture is very weak.

It is understood that determining whether a product is plagiarized is limited to the appearance of the product, and the appearance must have a similarity of 80% or more in order to be truly confirmed as plagiarism or counterfeiting, and there is no detailed regulation. Such a loose policy is really harmful to the original creator. Even if it is really solved through legal means, it will be a "bottomless hole". It is often a lawsuit to fight down, not only labor and wealth, but also endless.

Consumers don't value originality

The culprit that led to the rampant design of the cottage is that consumers are not paying attention to the original design. For a family who needs to buy furniture, they don’t care if the furniture is original. Most people only care about the material, price, shape and so on of the furniture. Even if they know that it is a cottage product, as long as they sit comfortably, the price Reasonable, it will be bought as you can.

As a result, the cottage products have seized the market position because of their low prices, and the original cost based on design and development has resulted in high prices, but they cannot be sold.

The author believes that the only problem that can solve the problem of the cottage is to reduce the cost of safeguarding rights, simplify the process of safeguarding rights, and at the same time increase the punishment of infringement, so as to fundamentally eliminate plagiarism, so that plagiarists do not dare to imitate even if they take pictures.

It is forbidden to take pictures at the exhibition site. It is the most direct means for the merchants to protect their products. On the one hand, it can prevent their products from being copied, on the other hand, it can subtly tell the purchaser: "My products are original." However, a small tens of squares of a booth, inserted several security guards to block the camera, no doubt sees the lack of Chinese original design scarcity.

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