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In Europe, the United States, and Japan, where industry and commerce are developed, humorous packaging and humorous trademarks are widely seen everywhere. For example: Soymilk produced by Mitsubishi Kasei Foods Co., Ltd. in Tokyo, Japan. A fat, anthropomorphic "bean man" is painted on the box. It is a bodybuilding exercise with his hands in fists. His body is plump and sturdy, fully demonstrating the nutritional characteristics of the product. Funny and amiable. A rice cake made by Japan's Niigata Sankyu Food Co., Ltd. In addition to exquisite color photographs and names, the front face of the packaging bag is designed to be accompanied by a humorous manga that “boys give flowers to the girl and whisper words to express loveâ€. difficult to forget. The work vividly reflects the children's happiness and cuteness, as well as the innocent, childlike artistic conception.
The famous Swiss Nestle Foods company's "Nestle" trademark is the crown of humor. With its humorous and concise comic language, it gives the trademark an extremely rich feeling and profound connotation. The depiction of the pattern depicting the mother bird of Nestle in Nestle highlights the spirit of great motherly love and the affection of loving and nurturing the child. It is likened to the fact that the food produced by the company is rich in nutrients, delicious and delicious, and it gives people love to dedicate. This world-famous brand with a long history has made people feel warm and gracious with its strong human touch. Of course, the best-selling products in the world have also brought considerable economic benefits to the company.
There is a waste paper shredder abroad. Its trademark is very vivid and humorous. In addition to the name of the product, the trademark also draws three humorous monkey heads, which cover ears, eyes, and mouths, respectively. The anthropomorphic movements are unusually lively and interesting. It aims to inform people that after any document is crushed in this shredder, it will not leave any traces; "not to listen, not to see, and not to speak" to be absolutely confidential and reliable, and users can trust it.
In addition, foreign designs such as product samples, illustrations, book covers, and brochures, as well as birthday cards, Christmas cards, invitations, and so on, are full of humorous designs.
The "Humor Packing" of Developed Countries
A humorous package, called "Humor Packing." "Humorous packaging" means grasping the special features of the product, giving full play to its imagination, and using comics, photography and other forms of exaggeration, metaphor, anthropomorphic methods, subtle expression techniques, and well-conceived successful packaging designs. Such packaging can often be used for easy humorous artistic effects and fantastic promotional effects.