Creative home innovation, flooring products should also be personalized

The development of the flooring industry is becoming more and more mature, the competition is becoming more and more fierce, and the eyes of consumers are getting higher and higher. The flooring companies want to rely solely on selling floor products, which is not enough to attract consumers’ attention. In pursuit of individualization, In the urban age of fashion, flooring companies should follow the mainstream and add interesting creative elements to the floor to better meet the needs of consumers.

Consumer market demand situation

According to relevant statistics, the annual consumption capacity of creative household items in the 34 provincial capital cities, 393 prefecture-level cities, and nearly 3,000 county-level cities is as high as 2,000-300 billion yuan. At the same time, among the more than 200 cities in Guangzhou, Shenzhen, Shanghai and Zhengzhou, 81% of the respondents first considered the humanized design of their household products, and more than 85.7% of them were interested in the convenient and practical lazy products. The survey also showed that 96.4% of respondents were willing to accept a higher price for creative homes than ordinary home products.

From the point of view of the floor consumers, the mainstream consumers in the market have gradually shifted to the 80s and 90s. In addition to paying attention to the functionality and comfort of the flooring products, they will put more energy into the pursuit of fashion and personality. Therefore, many flooring brands are beginning to refine the elements of “personality and self-expression”. A single style of floor has become more and more difficult to meet the needs of modern people for home space. Such consumer groups refuse to be dull and monotonous, eager to design flexible, and the ingenious integration of personality and overall space is more fascinating to young people.

Personality flooring will be popular in the market

At the same time, as people's living standards continue to improve, the factors that consumers in the flooring market consider when purchasing flooring are not only limited to price and quality, but also more value added by product brands. The floor is not only a daily necessities, but also a manifestation of one's life taste and connotation. The simple “selling of products” is outdated, and artistic personality elements will become an important selling point for product sales.

The creative level of the flooring industry is enhanced as the level of consumption of domestic residents continues to increase. It integrates with the unique design and adds to the fun of life. The idea is mainly reflected in the design of the floor. There are many characteristics of the design: there are many creative design elements, which contain art and interest. This is mainly reflected in the design of the floor; because the cost of design and production is higher, the price is higher. After ingenious design and conception, the high demands of consumers on the living environment and quality are integrated into the flooring products, and the market prospects brought by this are very broad.

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