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VIII. Feasibility and Competitive Advantage of the Project 5. Business Problems Encountered in Implementation Answer 1 Who will purchase this new product? All large, medium and small-sized enterprises, including those who need to use packaging, will purchase it. Because changing a package is like changing a piece of clothing. Cheap and beautiful clothes are sure to be purchased. And will fight to buy.
2 Why does the customer purchase this product? It can meet the customer's needs because the product is beautiful, practical, inexpensive, and the use of high-quality new packaging is good for improving the quality of the product and protecting the product. At the same time, prices dominate in similar products of the same material. Its performance in after-sales service (100% recycling system) makes customers feel more comfortable, cost-effective and not disadvantaged when compared with other materials. At the same time, it is cheaper to use than cartons.
3 How to distribute products to customers? Through product quality promotion, environmental effect promotion, and after-sales service promotion. The supply companies from all parts of the country directly face customers, and at the same time trade with customers on the Internet.
4 Where is the product innovative and unique? Is it patent protected? The product can be folded, can be fixed, can be covered, can be capless, and has a smooth and sleek shape. It is like a small container, light weight, practical, and orderly. A new Chinese patent number ZL01255281X (Figure A, B, C)
5 What is good about new products compared with other products?
The ribs of traditional plastic boxes are T-shaped. The ribs of the new product box are hollow (hollow) and the latter saves material and strength compared to the former. The appearance is better. This kind of processing method, this style has not appeared in the domestic and foreign markets, is the first.
6 What are the competitive advantages of new products: Why can't competitors simply imitate?
The new product is easy to fold and recycle, and a series of sizes are complete. Large-scale enterprise production, in line with environmental protection requirements. The new product has the most concise patented technology (hollow groove plate main structure) assembled into a box, and the main structure of the box constitutes the most simple and most reasonable design. It is costly to produce through a number of large-scale equipment.
7 What can be made from new products? How about the cost and price?
As the goods of all walks of life need packaging, the market has great potential. The new product has great advantages in design, material, processing efficiency and scale. Nevertheless, new products should continue to dominate the market with the principle of small profits and quick turnover. When the new product is becoming a treasure box for ordinary people, it will produce good economic benefits.
IX. Economic Benefits In a market economy environment, any product or any project must obtain profits within a period of time, otherwise it will be eliminated by the market. To gain a foothold in the market, we must have a good technical and healthy image. In short, it is cheap and good. The project has four new advantages: new businesses, new technologies, new products, and new images. Break the production mode of the traditional plastic box, adopt the extrusion board, and process the assembly into the box. And rapid and efficient production line production, so that product quality and efficiency have been further improved. In addition, the core technology of this product is also a powerful guarantee for achieving economic benefits. Because the ribs of the product are hollow troughs, the strength of the cabinet of the product is guaranteed and the utility model is beautiful and practical. Each panel of the product can be extruded without interruption and the efficiency will be 1/3 higher than that of the original product. 1/8 of the raw materials can also be saved on the material formulation. These three aspects contributed to the product's strong competitive advantage. The preliminary design weight of the large box is 40kG, the size is 21m×1m×1m (effective size), and the cost is 400 RMB. The sales price is 500 yuan, the profit is 100 yuan / month, the monthly output is 10,000 tons, about 250,000 large boxes, the total business volume is 125 million yuan, and the profit is 25 million yuan (before tax). (To be continued)
Research on Folding Boxes (5)
VII. Selection of raw material sources and equipment 1 Bidding for raw materials and equipment manufacturers at home and abroad. 2 Adopt domestic and foreign PVC materials and formulas, adopt domestic and international extruders, injection molding machines and production lines. Domestic and foreign special assembly line and its ancillary equipment.