The Future of Packaging Industry Development (1)

At present, the packaging market accounts for 2% of the world's gross domestic product, or EUR 305 billion. The development of the packaging industry can indirectly reflect the wealth of a country, which can be known from the per capita consumption.
Currently, per capita packaging consumption in the world, North America and Japan consume more than 400 US dollars per capita, Western Europe is about 300 US dollars, which is a sharp contrast with South American and Eastern European per capita consumption of 50 US dollars.
The market share of packaging is also concentrated in the world’s richest countries (Table 1).

National or regional market share Eastern Europe 2.6%
South America 6.3%
Japan 12.6%
Asia Pacific 14.3%
Western Europe 28.5%
North America 30.1%
5.6% in Other countries and regions

Packaging Trends Global convergence As with advertising, packaging is everywhere in the city, from supermarket shelves to lockers in kitchens and bathrooms, to baggage and baggage products carried in luggage.
So, can packaging reflect consumer behavior? The answer is yes. The French Scope agency surveyed consumer expectations for packaging in seven cities (Tokyo, London, Milan, Berlin, Paris, Sydney and New York) in three regions (Asia, Europe and North America). The first conclusion is that, excluding the local cultural and economic characteristics, consumer expectations can be known through packaging. The requirements of consumers in major cities in the world differ little. This is because cities always compete with each other, and to gain an advantage must grasp the latest trends and trends.
Today's manufacturers face three major challenges when designing product packaging: sharing of shelf space, increasingly fierce competitive environment, and short shopping time for consumers.
Between 1980 and 2000, the area of ​​French supermarkets increased by about 10%, but the number of goods increased substantially by 105% over the same period, and about 35,000 new products were added every year. Compared with 1980, today's customers can see twice the amount of goods they can see in a blink of an eye. At present, consumers spend an average of 50 minutes shopping time, which is much less than the 90 minutes in 1980.
In other words, today's customers see 5,000 types of goods every 20 minutes, with an average of 4.16 kinds per second, which often poses great challenges to the brand.
In addition, manufacturers must also take into account the needs of consumers. The following is a summary of consumer demand for packaging in this survey. It can be broadly divided into six areas.
First, personality suits each kind of situation The product will be more and more to have the packaging for the specific situation, the holiday, the sports activity, the insomnia night, the transportation to and from the company's time, the workplace and so on, the future packaging must suit the city Every scene in people's life. These packs are single-dose and fit right in their pockets to cater to the city’s vibrant lifestyle.
Consumer participation in creating manufacturers believes that when consumers participate in creation, they can build deeper relationships with products. This interactive process has spawned a unique disposable product. For example, consumers can add fragrance to perfumes and create exclusive perfumes. Or taking the Varisun sunscreen cream in Germany as an example, consumers can choose the protection level from 0 to 30 degrees by twisting the adjustment dial outside the package. (To be continued)

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