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To make goods win customers, we must pay attention to the quality of goods on the one hand, and we must also attach importance to the packaging of goods on the other hand. The two are complementary, and they are indispensable. For example, in the previous years, the export of the skewed mustard from Zhejiang, China, changed the original jar packaging. After using the three-layer aluminum foil packaging bag, it was beautiful and practical, convenient to carry, and on the other hand, the mustard was not degraded for a long time. The price was also appreciated by foreign customers.
If the packaging quality is not good, it will not only attract customers, but it will also be lowered in the international market and price. This shows that from the situation of "first-class goods, second-class packaging, and third-class prices" encountered by Chinese goods in the international market before the 1980s, the importance of packaging can be seen. For example, in previous years, the quality of many commodities exported to the Burmese market in China was not bad, and some grades were still relatively high. Just because the packaging was not good, similar products were not only lower in price than other countries, but the market was shrinking, not only losing competition. Force, even lost the market. Burmese businessmen said that the imports of electricity and pearl bubbles from Japan and Singapore are better than those in China because they are beautiful and firm, and they are sold at a price that is four or five times higher than that of China. The same bottle of Chinese medicine infant formula, Hong Kong’s each vial, sells for 25 kyats. , China's domestic real estate sells only 1 kyat, a difference of 25 times, so all kinds of list goes on. According to a report from the British market research company, women shopping in supermarkets generally attract more than 45% of the number of purchases they make when shopping because they are attractively packaged. From this we can see that the sales and packaging of commodities is very important.
Any high-quality package is an art. It covers a wide range of fields, from numbers, science, chemistry, aesthetics, sales studies, sociology to psychology, etc. Only when considering all aspects, packaging is considered Perfect and successful can achieve the purpose of promoting goods. Therefore, in the developed countries, the packaging industry has become a relatively large industrial system in the national economy.
For example, the packaging industry in the United States ranks fifth in the entire national economy, second only to the steel, automotive, petroleum, and construction industries. In Japan, Germany, the United Kingdom, and other countries, the annual packaging industry output value accounts for more than 2% of the GNP. (The average proportion of packaging costs in product costs is roughly: 20% in the United States, 9% in the UK, 6.4% in Japan, and 3.5 in Hong Kong %). More importantly, packaging is added to the value of the goods, which reduces the losses in transportation, and at the same time increases the competitiveness of the goods, thereby obtaining more economic benefits. After the reform and opening up, although China's packaging industry has developed rapidly and achieved tremendous success, the output value of the packaging industry has increased at a rate of 10% every year for more than a decade, and has risen to 14th among 40 major industries of the national economy. The packaging industry currently has a significant gap with developed countries in terms of packaging structure and production methods, image planning and packaging design, and consumer preferences. Moreover, to date, there is no comprehensive, complete and systematic packaging method that is consistent with the international market. With China's accession to the WTO, ignoring packaging, it will likely be widened by the international market and even eliminated.
The packaging, the clothing of the goods, and the image of the company, thus leaving a “first impression†for the customer, and the product is relying on winning the “bidding weightâ€. Even the exquisite packaging has extremely high aesthetic value, and it is far beyond the meaning of the packaging itself to save as a collection. To make our country's products win customers in the international market, packaging is the first to bear. Enthusiastically, more companies in our country are making great efforts in packaging. Both create first-rate products and create first-class packaging, compete in international trade, and fully play a positive and important role. (End of the article)
The Importance of Packaging (4)
(C) can increase the value of goods, so that customers are willing to pay a higher price to buy